Brief : In Ahmedabad Gym is not about fitness but has become mode to sell annual membership and forget the member and his fitness goals afterwards. Client briefed us to create communication message that brings in notice their approach to personal fitness and not selling just memberships.
Concept : Five Town Club, a gym hub that boasts of the new brand logo and designs exclusively. The logo is the identity of the the brand of healthy living. The designs of the hoardings and print ads defines the services provided by the brand enhancing it’s image of being unique.
The coherence of the graphics and the copy justifies the stand apart services that Five Town Club offers as compared to the other gyms in Ahmedabad. All the claims of premium personalized training and attention has been brought at an unbelievable cost. We worked as main copy line to communicate the difference we bring in service.