Brief : Jucing in India has perception as “boring” or “sick people’s drink”. Joules comes with concept of making jucing an experience in itself. Cherish the raw , natural fruits. Not only enjoy your drink but also “Juice up your momoents “. Here is poster series done for their store.
Design : Visual style is black and white famous pictures and stories giving Joules Red and subtle prominence.
Copy : Copy for each poster is to make visual story more engaging and exciting