To All the Brands We’ve Loved (For 11 Years and Counting)

Eleven Years.

More than a decade of shaping, reshaping, and sometimes, completely reimagining what branding can be.

It’s been 11 years of unlearning and relearning, of obsessing over the smallest nuances—why a tagline works in one context but not another, why a colour shift by just a few degrees can change brand perception, why what worked yesterday may not work today.

We’ve crafted strategies in boardrooms, reworked campaigns at midnight, and questioned our own playbooks—because branding isn’t a formula, it’s a fluid, ever-evolving discipline.

But for us, 11 isn’t just a number. It is…

Falling In Love 250+ Times—And Learning From Every One

Branding is not a service; it’s a relationship. A process of discovery. A commitment to growth. Every brand we’ve worked with—more than 250 now—has been a masterclass in its own right.

• From a regional chai café to a national franchise, we learned how brands scale while staying true to their roots.
• From rebranding a legacy brand to launching a challenger in the D2C space, we honed the delicate balance between heritage and disruption.
• From positioning an EV brand for India to taking an FMCG brand global, we realized branding isn’t just about visuals; it’s about creating resonance across cultures and mindsets.
• From working with startups to Fortune 500s, we saw how agility meets structure—and how insights bridge that gap.

Every project has been an opportunity to refine our craft, challenge assumptions, and build frameworks that turn gut instincts into repeatable, scalable brand-building strategies.

Data, Design & The Art of Brand Crafting

Branding today isn’t just about intuition—it’s about backing creativity with intelligence. Our journey has been about learning when to trust the numbers and when to break the mould.

• 50+ awards aren’t just trophies—they’re proof of campaigns that resonated, that moved the needle, that made an impact.
• Millions of impressions, engagements, and conversations have taught us what makes audiences click, pause, and act.
• AI-driven insights, social listening, and consumer sentiment analysis now shape how we craft narratives that don’t just speak, but spark reactions.

And yet, beyond the algorithms and analytics, branding is still deeply human. It’s in the moments we create, the feelings we evoke, the trust we build—one campaign, one story, one brand at a time.

Evolving With You, Growing Because of You

We started as a small team with big ideas. Today, 135+ Idea People fuel our ecosystem of brand strategy, content, design, social media and digital. But growth isn’t just about size—it’s about depth.

• We built frameworks that scale—from agile brand sprints for startups to in-depth brand playbooks for enterprises.
• We fine-tuned processes—turning creative chaos into structured methodologies that bring both efficiency and innovation.
• We expanded the playground—moving beyond campaigns into knowledge-sharing, platform-building, and future-thinking.

🚀 Zero Space—where bold ideas don’t just get discussed; they get tested.

📩 Zero Point—a newsletter that doesn’t just track trends; it predicts them.

⏳ Zero Hour—our dedicated time to experiment, fail fast, and learn faster.

Because staying ahead means staying curious, adaptable, and relentless in the pursuit of what’s next.

To the Brands That Challenged Us, Shaped Us & Grew With Us

You weren’t just clients. You were partners in transformation. You challenged us to think deeper, move faster, and push further—and for that, we are forever grateful.

And to the brands we’ve yet to meet—we’re ready when you are.

Because branding isn’t just what we do. It’s who we are. And if the last 11 years have taught us anything, it’s this: Every great brand begins with a great partnership.

Let’s build something extraordinary. Together.

Khushboo Sharma 

Chief Of #theideapeople !