What’s This Obsession With Numerology and Astrology?

So… quick question.
Did your sales magically go up because your astrologer said your brand name should start with ‘S’, have exactly three syllables, and include the number 7?
We’re really curious.
Like, did customers fall in love instantly when they heard the sacred syllables? Did conversions double because the cosmos gave a little wink? Is the ROI a celestial blessing?
We’re asking because we are genuinely interested.
Now, don’t get us wrong. We’re not saying it doesn’t work. Maybe it does! Maybe your sales did spike. Maybe your product flew off the shelves the day your numerologist approved the name. Maybe your investors came running in like, “Wow, that Mars-friendly typography really convinced us.”
Or maybe you don’t really know if it worked.
And listen, we get it. Aligning with cosmic energy? Manifesting through vibrations? There’s something deeply spiritual and comforting about it. So we are in no place to argue.
But here’s the thing, We’ve also seen brands that followed none of those rules absolutely take off.
Take Nou, for example. A men’s formal shoe brand.
It means new. Simple, clean, fresh. No hidden number 7s, no retrograde warnings. Just a name that matched the brand’s essence. When we launched it, the brand hadn’t even dropped products yet—just the nomenclature & the brand’s gist—and guess what? Over 2.2 million impressions pre-launch. No exaggeration. The shoes hadn’t hit the shelves, but the brand was already on people’s radar. Cosmic, right?
So again, not saying the stars don’t work. It’s just that you do your moon, we will do our market analysis.
All we’re saying is—when a brand name is born from a beautiful cocktail of your target audience, market gap, product offering, brand offering, brand values, consumer demand, consumer preference, industry trends, brand differentiation, and long-term extensions, it tends to shine. With or without Mars being in the mood.
So if your astrologer says the brand name should start with A, go for it. But maybe also understand:

What does your consumer say?
What does your product need to say?
Can people remember it?
Can people spell it?
Do they want to talk about it?
Does it align with your brand offerings and values?
Does it align with your consumer group and their preference?
Is it available for the trademark?
Can it be extended for the brand’s future products/Goals as well?
If the answers are there in the name? Well, now that might be the real alignment.