Behind the Scenes of Crafting a Robust Identity for Greenway Mobility
Some projects push you out of your comfort zone, and this was one of them. When Greenway Mobility set out to carve a name for its three-wheeler EV brand, they weren’t looking for just another electric vehicle identity; they wanted something bold, strong, and unforgettable. But how do you take an idea and turn it into something people will remember? That’s where the real challenge began.
Beyond the Brief: Unraveling E-Vi’s Potential
Every brand has a story, but not every story gets heard. With the automobile industry flooded with EV players, the task wasn’t just to launch a brand, but it was to make it stand apart. Research took us on a deep dive into the streets, where we explored what people truly needed from their vehicles. Competitor visits gave us insight and test drives gave us perspective, but the real question lingered: how do you make reliability and strength more than just words?
Behind the Wheel: E-Vi’s Content Journey
Words have power, but only if they resonate. Naming the vehicles, refining the messaging, and shaping a personality for the brand was no easy feat. Ideas came and went, some stuck, and some got scrapped. The challenge? Finding a way to capture the essence of motion, strength, and trust in just a few words.
Then, in a moment of clarity, things started to click. The name, the messaging – it all came together to shape an identity that didn’t just sound right but felt right.
More Than a Logo: Engineering E-Vi’s Bold Identity
Designing for an industry as dynamic as automobiles meant walking a fine line between familiarity and disruption. The colours had to speak, the decals had to tell a story, and the logo needed to feel like it belonged on the road, not just on paper.
There were endless iterations, and debates over shades, shapes, and finishes. But when the final identity came together, it wasn’t just aesthetic, it was iconic.
The Expo Experience
A launch is only as powerful as its first impression. EV Auto Expo 2024 wasn’t just an event, it was E-Vi’s grand debut, and it had to leave an impact. With an ocean of brands competing for attention, how do you make sure people stop and notice?
From the stall layout to the tiniest design details, every inch was curated to grab attention. And when the doors opened, the response spoke for itself.
Digital Footprints
A brand doesn’t just exist, it interacts. E-Vi’s digital presence had to feel just as engaging as its real-world counterpart. The website became more than a product specification; it became a story in motion. Every click, every scroll, it all had to feel like a journey.
On social media, the challenge wasn’t just to post, it was to connect. The goal was clear: not just visibility, but relatability.
The Road Ahead
Every challenge, every brainstorming session, and every late-night debate led to something bigger than just a brand launch, it led to a statement.
But the story doesn’t end here. What happened behind the scenes? What insights shaped the brand? What moments changed the course of the project? The answers lie ahead: Read the Full Case Study.
