Creative InfoCity Ltd.
Brief – Client wanted us to make a communicative brochure that is self-explanatory. The purpose was to include the brochure in the gift kit for guests of Vibrant Gujarat event 2015. The challenge was to use minimal content and visuals to craft a detailed document like a brochure.
Description: We brainstormed and came up with the idea to create a character profile that could explain about the client to the readers in a conversational way. Our designers came up with various versions of the character to narrate the story of InfoCity in an interesting and gripping manner. The layout shows one character on each page, this visual flow captivates attention of the reader and thus, solves our purpose appropriately.