The Idea: The splendor of monsoon is when it brings out your inner self, out. Cycling is an activity which makes a childhood memory interestingly interesting. A simple action to the nature’s beautiful reaction is captured in this campaign. Nothing can be more lustful then a girlfriend and dalwadas in the rains. The fun of getting dirty, muddy and filthy on a football ground, nothing can match the feeling of the craziness. Making paper boats is never going to be old fashion, bringing out the real child in you. All these tiny winy monsoon routines that either connects or takes you back to your childhood days. Connecting all these to MYBYK, to make this monsoon campaign a thought to make you relish the rains.