Brief:

One of the unique startups in the residential property market from buying to leasing 1O1 Buyer aims to attain the objective of a deal with a reverse cycle where the seller/lender contacts the prospective buyer/tenant. Aiming to make the transaction easy, 1O1 Buyer is a unique platform in the digital domain which enables a tenant based search rather than the traditional idea of apartment based search. Zero Gravity Communications handled the branding strategy right from the brand identity to website development.

Idea:

Right from name to logo to company branding, we added 1O1 Buyer with concepts that focus on the uniqueness of this virtual platform. Our Idea was to highlight one of its kind services and follow the young colors to make it relatable to the company’s age too. The process itself was explained creatively where the buyer and seller meet on a virtual platform through 1O1 Buyer.