Client : Aathmika Fashion
Category :

ABOUT THE BRAND

Aathmika is a natural clothing brand for the little ones we love. It is timeless style with a modern twist. The jolly journey for the brand began in 2016 when they wanted clothes that let the little ones be little. Clothes that were made out of the purest and softest fabrics, that was sustainable and affordable. So they made it their mission to make chic outfits for the little stars that put big smiles on their faces.

Background & Problem Statement

Aathmika team was not happy with their previous branding because there was no clear distinction coming out as a brand. Also, kids clothing is very sensitive and target audience is parents that was totally overlooked previously. How to make sure right message is communicated was main challenge. We brainstormed with both founders and made complete gap analysis as well as learning from previous launch. We did detailed understanding of fabrics and their garment design process. Based on that whole design approach was prepared by #theideapeople.

It is undeniable that one of the most beautiful sights in the world is that of a peacock displaying the beauty of its glittering feathers. And that is exactly what we have incorporated in this logo. By creating a feather-like structure out of the initial letter of Aathmika, i.e. ‘A’ we have imbibed the beauty of the brand’s clothing into its logo. This enhances the essence of the brand and is easy to remember in the eyes of a customer.

Packaging Concept
To extend the brand’s idea of sustainability we created packaging that reflects the same. Recycle khakhi paper and lacing with brown imprints of the elements that depict the love of mother and child.
Along with this each garment is shipped with seeds of different pants and thank you card with instructions to plant and how to make sustainable living.

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The insights of #theideapeople
We don't just think out of the box but inside the box, over the box, under the box and about the box.
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#strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications #digitalagency #agencylife #digitalmarketing #reach #engagement #socialmediamarketing #socialmediaexpert #socialmediastrategy #advertsisinginsights
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The insights of #theideapeople
We don't just think out of the box but inside the box, over the box, under the box and about the box.
.
.
#strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications #digitalagency #agencylife #digitalmarketing #reach #engagement #socialmediamarketing #socialmediaexpert #socialmediastrategy #advertsisinginsights
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Posted @withrepost • @mobex.india As the new updates come, your old phone might hamper your scrolling session and put your life on a constant buffer. So, fix those update issues today by calling Mobex on +91 76765 76765.
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Posted @withrepost • @mybykindia Our hearts are burning as Australia burns. We hope that this is the last time we have to pray for another country. So, spread the word to save the world. .
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Zero Gravity Communications
Another #ZeroHourMeetUp at Zero Gravity Communications studio. 2020 already looks bright and shiny.
On an average we spent 10-12 hours at work around deadlines, creative pressure, approvals and rejections. Our way of finding meaning in what we do and why we do is via learning and knowledge sharing.
We would like to personally thank @achalrangaswamy for taking out time and sharing valuable life lessons with all of us.

Thank you sir and we look forward to more.

#ZeroHourMeetUp #theideapeople !
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We wish you a very Happy New Year!
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#theideapeople #newyear #2020 #newyear2020 #happynewyear #happynewyear2020 #twentytwenty #hello2020
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Zero Gravity Communications
The year has come to an end, but there's just so much worth looking back to. With you, let's revisit some of the most stunning moments of Zero Gravity Communications.
We completed 5 years.
We bagged Arvind Fashioning Possibilities, Satvam Masala and Astral Adhesives's Digital Mandates
It was a rewarding 2019 as we won Fox Glove Award and India's Best Design Awards
We successfully executed Campaigns, like Cornado Hoarding and Digital Commercials and Outdoor Campaign with RJ Devaki.
Moreover, our family from 23 turned into one of 40 #theideapeople !
Looking forward to a decade of great memories.
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May the sparkling light of happiness always govern your life!
Merry Christmas!
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#christmas #christmastree #christmas🎄 #christmas2019 #christmastime #christmaslights #theideapeople
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in news !
@arvind_menswear :) Team :
@purvarelwani06
@jahnvisola_026
@harshbhatt_25
@kavya41096
@purohit.prateik
@satishsshinde88
@parth_padhiyar
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We, the idea people, have developed a clear design thinking to employ a human-centric and problem-solving approach which help us create experiences that seamlessly integrate a brand with their vision.
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#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications #digitalagency #agencylife #digitalmarketing #reach #engagement #socialmediamarketing #socialmediaexpert #socialmediastrategy
1
We, the idea people, have developed a clear design thinking to employ a human-centric and problem-solving approach which help us create experiences that seamlessly integrate a brand with their vision.
.
.
#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications #digitalagency #agencylife #digitalmarketing #reach #engagement #socialmediamarketing #socialmediaexpert #socialmediastrategy