Client : Aathmika Fashion
Category :

ABOUT THE BRAND

Aathmika is a natural clothing brand for the little ones we love. It is timeless style with a modern twist. The jolly journey for the brand began in 2016 when they wanted clothes that let the little ones be little. Clothes that were made out of the purest and softest fabrics, that was sustainable and affordable. So they made it their mission to make chic outfits for the little stars that put big smiles on their faces.

Background & Problem Statement

Aathmika team was not happy with their previous branding because there was no clear distinction coming out as a brand. Also, kids clothing is very sensitive and target audience is parents that was totally overlooked previously. How to make sure right message is communicated was main challenge. We brainstormed with both founders and made complete gap analysis as well as learning from previous launch. We did detailed understanding of fabrics and their garment design process. Based on that whole design approach was prepared by #theideapeople.

It is undeniable that one of the most beautiful sights in the world is that of a peacock displaying the beauty of its glittering feathers. And that is exactly what we have incorporated in this logo. By creating a feather-like structure out of the initial letter of Aathmika, i.e. ‘A’ we have imbibed the beauty of the brand’s clothing into its logo. This enhances the essence of the brand and is easy to remember in the eyes of a customer.

Packaging Concept
To extend the brand’s idea of sustainability we created packaging that reflects the same. Recycle khakhi paper and lacing with brown imprints of the elements that depict the love of mother and child.
Along with this each garment is shipped with seeds of different pants and thank you card with instructions to plant and how to make sustainable living.

/ Free Portfolio Plugin for WordPress by Silicon Themes.
1
Ahmedabad, India
It was an absolute pleasure and delight to hear Aditi Gupta @adinari ,co-founder @menstrupedia !
#zerohourmeetup is our way to unlearn and learn , dive into creative possibilities and listen from such lovely people.
Thank you Aditi once again.
#creativeagency #theideapeople
2
#AgencyLife is often balancing deadlines and creativity. Yoga is a perfect for maintaining balance between mind and body, a perfect relaxation for us!
.
.
#theideapeople #yoga #yogasanas #hathyoga #worldyogaday #AYUSH #internationalyogaday #yogaday #healthy
0
Here’s to the father of advertising!
And all the amazing dads out there, Happy Father’s Day!
.
.
#theideapeople #fathersday #HappyFathersDay
0
Verbena - BrewPub & SkyGarden
There's our Sr. Client Servicing Manager @purvarelwani06 basking in the light of achievement! It was a memorable evening for ZGC last night!
2
Verbena - BrewPub & SkyGarden
Listen up! It brings us immense pleasure to share with you that Zero Gravity Communications bagged three awards at the fifth edition of afaqs' Foxglove Awards 2019 that was held at Mumbai on 6th June 2019. We were recognised with one National award and two Regional awards.
4
Verbena - BrewPub & SkyGarden
Look at our founder @khushboors all thrilled as her brainchild was felicitated with 3 awards at afaq's Foxglove Award 2019 last night!
She said, "Imagination has a great deal to do with winning. Cheers to #theideapeople! We came, we saw and we conquered."
1
Last night, at afaq's Foxglove Award 2019, ZGC was awarded a National Silver in the Design category for Best Books/Diaries/Calendars for the innovative lifestyle brand Shoonyakar.
And we're ecstatic!
2
Verbena - BrewPub & SkyGarden
Last night, at afaq's Foxglove Award 2019, ZGC was awarded a Regional Gold in the Design category for Best Books/Diaries/Calendars for the innovative lifestyle brand Shoonyaakar.

And we're ecstatic!
3
Verbena - BrewPub & SkyGarden
Last night, at afaq's Foxglove Award 2019, ZGC was awarded a Regional Silver in the Design category for Best Packaging for the premium grocery brand Prannuts.
And we're ecstatic!
1
#theideapeople wishes you Eid Mubarak!
.
.
#EidMubarak #EidAlFitr #RamadanEid #ramdankareem
#ramdan
#ramdan_kareem🌙
#ramzanmubarak
#eid2019
#eidmubarak2019
#eidulfitr
4
Gujarat
#Repost @arpitpatelphotography with @repostapp
・・・
Yummilicious Smokey Paneer Rice Bowl...
shot for @vadilalhangout
Photography : @arpitpatelphotography
Agency : @zerogravitycommunications
.
#Arpitpatelphotography #camraw #foodphotography #foodphotographer  #advertisingphotographer #commercialphotographer #ahmedabadphotographer #photographerinahmedabad #VadilalHangout #vadilalicecreams  #yummilicious
3
On No-Tobacco Day, break-free of addiction.
.
.
#theideapeople #notobaccoday #worldnotobaccoday