Client : All Good Scents
Category :

About Brand

ALL GOOD SCENTS is a compilation of Rajiv Sheth’s inspiration and dreams in the form of treasured fragrances and versatile perfumes. Rajiv Sheth finds his inspiration in all aspects of modern French perfumery & his multicultural experiences. 16 years spent in creating exotic fragrances in Paris have led him to cherish the essence of individuality to bottle his distilled wisdom in France, for the world.

The ideology of ALL GOOD SCENTS is based on the three-note scales that when blended create the perfume’s fragrant accord. Their logo is also based on this pertinent allegory of the perfume world- The Perfume Pyramid.

Background & Problem Statement

ALL GOOD SCENTS started in 2014, and have worked with three agencies since start only to realize that approach the agency needs to take to understand the product genre is lacking. Since last six months, they have been doing all marketing, digital promotions in-house with the help of freelancers.

They were looking for the team who understands growth hacking luxury and lifestyle product startup needs. Be proactive, quick and result-oriented creative strategy across different media.

Zero Gravity Approach

“the idea people” team got on board with a direct approach to addressing on-going creative challenges like result driven digital campaigns – social media campaigns, aligning creative efforts with PR strategies and plan the latest campaign for limited edition Couture perfume with Payal Singhal. This association had been on the cards but Zero Gravity got on board to execute this assignment along with the on-going brand deliverables.

TENDER INTENSE – Campaign

Graceful and delicate yet sensual and strong – TENDER INTENSE is a juxtaposition of femininity and power. Inspired by Payal Singhal
charismatic design aesthetics, this perfume celebrates contrasting beauty. This Eau de perfume is an expression, a reminder of the
embroidery on an evening dress caressing the skin.

A stunning, sensual fragrance, TENDER INTENSE opens with notes of freesia, raspberry, and orange-blossom. This fresh and floral scent
gets its dash of musk from its base of honey, vetiver, and musk.

Tender Intense Concept Brief from Client

Process

All Good Scents has more than 15 fragrances under different categories in their product portfolio; this Couture Edition fragrance comes from the strong sense of statement from Payal Singhal. Our creative strategy had been aligned keeping both Payal Singhal and All Good Scents Brand imagery. Colors, Palette, and tone of messages had to be aligned with both strong brands merging to make one unique product line.

Series of discussion, drawing board ideas of visual impression using Payal Singhal’s prints and Rajiv’s fragrance, we found the original tone that depicts it the best. We created a video and product shoot which was used for the launch and subsequent promotion along with 40 days result driven social media campaigns to evaluate product acceptance in the targeted market.

The process of designing this campaign was very inclusive by combining all aspects of marketing & branding.

Our Drawing Board

Photoshoot

Photoshoot Concept-
Photoshoot Concept: Geetika Sahu
Photographer: Rejin Anthony
Art Direction Support: Mitlesh Solanki

Video Shoot

TENDER INTENSE for Women – PAYAL SINGHAL FOR ALL GOOD SCENTS

For the national launch of ‘Tender Intense’, we created the “Behind the Scenes” campaign. A three minute high-paced film
about the people, their inspiration and story! The work shows Payal and Rajiv’s love for creativity and collaboration to bring
a product that has best of both worlds – fashion and perfumery.

Video Concept-
Concept & Copy : Manoj Nair
Account Manager: Trusha Patel
Production team: Videowala Productions
Director: Shardul
Camera Direction : Laxmi Narayan
Art Direction & Creative Support: Khushboo Sharma

Launch PR Event

Launch Event-
Event PR : Tendum Communications
Event Management : Salad Entertaintment
Event Creatives, Concept & Branding : Zero Gravity Communications


Invite

Final Outcome

Digital Media Strategies

Digital Media Concept : Shivani Goswami
Digital Media Campaign Manager: Harsh Bhatt

About Brand

ALL GOOD SCENTS is a compilation of Rajiv Sheth’s inspiration and dreams in the form of treasured fragrances and versatile
perfumes. Rajiv Sheth finds his inspiration in all aspects of modern French perfumery & his multicultural experiences. 16 years
spent in creating exotic fragrances in Paris have led him to cherish the essence of individuality to bottle his distilled wisdom
in France, for the world.

The ideology of ALL GOOD SCENTS is based on the three-note scales that when blended together create the perfume’s
fragrant accord. Their logo is also based on this pertinent allegory of the perfume world- The Perfume Pyramid.

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#AgencyLife leaves you with many moods, thank god for emojis that we can hide our moods behind them!
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#theideapeople #worldemojiday #emojiday
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We often believe that we're truly lucky to have clients like Dharmadhikari who are truly passionate about their services and purpose of their brand.
On the occasion of their 5th anniversary, we created a video along side complete rebranding, packaging and communication strategy that celebrates the spirit of healing, their journey and the elaborate range of products they have.
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#theideapeople #advertising #branding #packaging #brandidentity #videoedits #videowork #creativestudio
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Ahmedabad, India
@harshbhatt_25 completed 4 years and @shivani692 @purvarelwani06 @parth_padhiyar competed 3 years as #theideapeople !
Cheers to the team spirit, persistence and belief they have shown.
#peoplematter #buildyourteamwisely #buildyourteamstrong #buildyourtribe
#agencylife
#creativestudio
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We gathered our social media ninjas and asked them what is it that they love about social media. Watch along and let us know what is it that you love about social media too!
Oh and of course, Happy World Social Media Day, folks! ✨
#worldsocialmediaday
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Are you a designing ninja that can visualise the most abstract briefs? Then you would fit right in.

Drop us your CV at hemal@zerogravitycommunications.com or call at 9820208000 and we shall revert once we are done reviewing your profile. Also, be prepared to share your food, it's mandatory.
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#hiring #hiringalert #designers #visualisers #copywriters #theideapeople
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If you believe you are capable of being fun, creative and efficient with an impeccable command over language, why aren't you already a part of our team?

Drop us your CV at hemal@zerogravitycommunications.com or call at 9820208000 and we shall revert once we are done reviewing your profile. Also, be prepared to share your food, it's mandatory.
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#hiring #hiringalert #designers #visualisers #copywriters #theideapeople
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Ahmedabad, India
It was an absolute pleasure and delight to hear Aditi Gupta @adinari ,co-founder @menstrupedia !
#zerohourmeetup is our way to unlearn and learn , dive into creative possibilities and listen from such lovely people.
Thank you Aditi once again.
#creativeagency #theideapeople
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Verbena - BrewPub & SkyGarden
There's our Sr. Client Servicing Manager @purvarelwani06 basking in the light of achievement! It was a memorable evening for ZGC last night!
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Verbena - BrewPub & SkyGarden
Look at our founder @khushboors all thrilled as her brainchild was felicitated with 3 awards at afaq's Foxglove Award 2019 last night!
She said, "Imagination has a great deal to do with winning. Cheers to #theideapeople! We came, we saw and we conquered."