Client : Anmol Jewellers
Category :


ANMOL was founded in the year 1986 by Ishu Datwani, it’s a brand name synonymous with perfection. They have been creating masterpieces for 32 years now. A journey and brand that thrives on constant reinvention, ANMOL is loved by many Bollywood Beauties and has been adorned for their weddings. Apart from being recognized by Brand Vision India 2020 Summit and GJTCI, ANMOL has achieved various awards like Retail Jeweler India Award, National Jewelry Award by GJF and Indian Jeweler Award to name some.

Background & Problem Statement

ANMOL has been reigning the jewellery industry for 32 years now, to celebrate that achievement and glory of ANMOL we decided to personify the brand through its 32 virtues.
This concept celebrates the glory of ANMOL through the various virtues adapted and inhibited by the brand. Known for creating designs that reflect every mood and occasion in one’s life our concept reflects the values and foundations of which ANMOL Stands today. This concept also sheds a light on the strong bond ANMOL has created with its customers and that lets it walk towards other ventures with the same love and determination.

The hoardings and newspaper advertisements Creatively used the number 32 since we wanted to emphasize on the 32nd anniversary of the brand. Although what made this campaign stand out was the how the numbers were placed and presented. Apart from the distinct placement of the number these hoardings and advertisements had the anniversary offers mentioned.

/ Free Portfolio Plugin for WordPress by Silicon Themes.
Premium comfort flavours and the crunchiness has made Cornado a hero product. The market presence is exponentially rising in the snacking space.
And through our creatives, we ensure that we retain brand colours, the vibrancy of the brand and engage the end consumer thoroughly.
We designed these really cool hoardings for @snacatacofficial to reflect upon a young and catchg vibe.
From what we've heard, it's a real headturner. As a result, a lot of awareness regarding the brand has been experienced.
Snac ATac is a snacking brand for the millennials. It identifies as a next-gen snack brand with a wide range of products, both in the market and in the pipeline. We used vibrant colours, product USP and a familiar packaging to engage the youth and catch a customer’s attention. The crux of the entire project was to incorporate a young vibe and an appeal that sets the product aside yet carry a sense of trust when on shelves. There are two segments to this brand: regular snacks i.e Snac ATac and premium corn-based snacks i.e.Cornado. Our graphics team worked with printers and manufacturers to bring these designs to life.

You can check out all the work we've done for them on @snacatacofficial
Ahmedabad, India
Abhivyakti Season 2 Brand Development

Client: @abhivyakti_city_art
Abhivyakti Art Festival

Concept : Zero Gravity Communications Approach
Abhivyakti was an art festival, where the art connoisseurs captured the essence of their existence in the form of Visual Art, Music, Dance and Theater. To create a logo which captures all the four elements in a substantial form and to spread the word and grasp the attention of Gujarat was a tough task. We created an illustration through line drawing which included all 4 elements and provided a 360° branding solution to it. Abhivyakti received a great response and was very well appreciated by curators and audiences for showing the heart and soul of Gujarat. Our graphics team used integrate illustrative methods and patterns, bold colours around simple narratives.
#theideapeople #branding #abhivyakti #conceptart #graphics #illustration #advertising #creative #art #design #ahmedabad #music #dance #theatre #culture #agencylife