GEO-FRESH

Client

GEO-FRESH

Industry

N/A

Services

Digital Marketing

About Brand
Geo-fresh is an Organic spices and herbs processing company that is authentic to the core. From spices to medicinal herbs, each ingredient by Geo-fresh is sourced ethically from organic farmers. With an aim to expand its customer base, Geo-Fresh also introduced natural veggie and fruit wash during the pandemic.

Client

GEO-FRESH

Industry

N/A

Services

Digital Marketing

About Brand
Geo-fresh is an Organic spices and herbs processing company that is authentic to the core. From spices to medicinal herbs, each ingredient by Geo-fresh is sourced ethically from organic farmers. With an aim to expand its customer base, Geo-Fresh also introduced natural veggie and fruit wash during the pandemic.

Problem Statement
With an already established digital presence for their Organic Spices, Geo-Fresh came to us to generate B2C leads and to centralise their digital footprints. Despite a reasonably good digital presence on the various online marketplace, it lacked a central idea and a strong visual language to attract the organic audience. Moreover, Geo-Fresh is a 100% authentic brand when it comes to being Organic and pure. Due to which their product prices were higher than their counterparts.

ZGC Approach
When Geo-Fresh came we knew it wasn’t just about authentic spices and food, it was much more than that. Hence, we took a holistic approach. While researching the food industry, we all know that high-quality photos and videos of any kind of food work well for a strong social media presence. But here, we were to show the health benefits of each Organic Spice as well to build trust. So, we connected the joy of eating delicious food with the health benefits of each product through different SM features. And as for the design language, just like Geo-Fresh’s Organic Ingredients, we hand-picked scrumptious looking food photographs to couple it with spices. This design strategy led to a strong social media presence and generation of leads.