JSR was an event management company serving mainly to organize all religious events and had created a niche in the arena due to strengths like immaculate people’s skills, out-of-the-box ideas, meticulous planning, responsible crisis management & strong team experience. After having been in the industry for more than a decade, they decided to finally spread out their wings by organizing various events such as social, corporate & personal. They needed ZGC to help launch them as a brand which not just works towards satisfying their customers’ needs but to be part of their life and stay ready to capture their life soothing moments with utmost elegance.
Branding for Class
Their brief included the choice of typographic ‘JSR’ in the logo and then to present it in a way that enunciates their capacity to conceptualize and execute events such that the tiniest or biggest of occasions turn into timeless memories of sheer elegance.
Team ZGC created a logo that could encompass their strengths as well as their vision for themselves and their clients at its best. The placement of ‘JSR’ joined together and presented in bold font expresses well how they stand tall in their experience, their well-connected network as well as the expansive range of events they are capable of serving at one go. The simplicity of the logo communicates how they keep it simple for their clients once they are in the front while taking away all the responsibility on their able shoulders. The color palette – a mixture of black and gold color defines the richness indulged inside their efforts to make each moment a memorable part of their clients’ lives. All of the above is underlined clearly by the use of the word ‘events’ so as to ensure there is no ambiguity regarding their identity in the unknown market at the time of re-launch.
Eventually, ZGC in its unique style concluded the branding process by adding the tagline ‘Class Beyond Memories’ to the logo to give the brand the defining boast to be able to enter the market with the air they intended to.
The logo along with the tagline was used on their stationary as well as all their marketing material for the upcoming event at the time of their launch and was acknowledged and appreciated by one and all.