JSR was an event management company serving mainly to organize all religious events and had created a niche in the arena due to strengths like immaculate people’s skills, out-of-the-box ideas, meticulous planning, responsible crisis management & strong team experience. After having been in the industry for more than a decade, they decided to finally spread out their wings by organizing various events such as social, corporate & personal. They needed ZGC to help launch them as a brand which not just works towards satisfying their customers’ needs but to be part of their life and stay ready to capture their life soothing moments with utmost elegance.
ZGC assisted in the Branding and relaunching of JSR group as ‘JSR Events’ by creating a logo-tagline combo to their satisfaction. (to know more click here)
To ensure their marketing efforts are more inclusive, ZGC further helped them create their website so they have a digital presence, the importance of which for an event management company in today’s time cannot be overemphasized.
JSR’s main focus is towards combining imagination with experience to create and deliver their customer expectations. For any event company ‘Actions would definitely speak louder than words’ and hence we thought it best that their website has less content and more visuals, so that the customer can connect better with their style and anticipate what to expect while approaching them.
All the images showcased on their website takes the prospective client through their journey of classy events and uplift the mood without a doubt so that the client would immediately be inspired to start planning the upcoming event without a delay. While choosing the color palette, consistency with the logo was maintained to keep it non-complicated and simple. The content has also been kept simple and straightforward, briefing the prospective client regarding their experience, their offerings as well as the fact that they are launching themselves in more type of events, rather than their signatory religious events. This kind of transparency gives the client a clear cut idea about their responsible approach and one feels welcome to go ahead with their requirements.