Jyot Overseas Pvt Ltd is the largest and most successful manufacturer – exporter of Psyllium which is used for nutritional supplements, pharmaceutical and personal care products in the world. It is also one of the most innovative and diverse manufacturers in the industry. Jyot wanted to project themselves as an international brand with consistent service etiquettes. However, they didn’t want to overshadow their Indian roots. In fact, Jyot’s focus on marketing the product was through highlighting the Indian roots of the organization.
Logo Design Concept :
For the logo, we wanted to create something that was contemporary, global and represented the product of the organization. However, what was also kept in consideration was the brand’s Indian roots. Jyot approved a logo that not only represented the brand’s global nature but also its foundation in India.