Client : Kasheesh-K
Category :

ABOUT KASHEESH K

An amalgamation of Indian aesthetics and modern silhouettes, Kasheesh K’s label is a young brand revamping your
definition of style with edgy designs and striking colors that will bring a breath of fresh air to your wardrobe.

Mirroring the butterfly as her logo, her designs promise a sublime shift to your wardrobe just like the
blissful process of a chrysalis.

Background & Problem Statement

Launching her eponymous label in 2016, Kasheesh’s philosophy focuses on constant innovation and creating edgy apparels
with a perfect combination of modern and tradition weaved into one. For the introduction of the brand,
the brad required a Look Book, for introduction of the brand with all its four sub brands.
A shoot was conducted for the look book where in the venue, concept and execution was conducted by us.

The shoot’s main purpose was Look Book and digital promotions.

Shoot Concept

Keeping in mind the clothes and sub brand’s requirements, a outdoor and indoor shoot was performed within a span of 2 days.
The concept of each brand was based on their style.

KK Formals and KK Sorrie was shot indoor as the background needed was plain and monotone backgrounds,
while KK Informal and KK Nuptials was shot in outdoors at a old heritage bunglow.

The locations and shots were pre decided as per the needs of the look book and other marketing collaterals.

Fashion with a Purpose

This shoot was conducted keeping in mind the launch of new collection that was inpsired by the forest of Kerela.
The purpose of the whole shoot was to make people experience nature’s richness with a transpiring serenity
allowing us to be a part of it.

To transpire richness and translucent admiralty we have used Chanderi for its similar nature.
Our shoot was planned in an outdoor setting admist greenary to capture the aura of nature that was added in the intricate
cutwork details and self embroidery to maintain the its softness.

This was one day shoot wherein 8 garments were clicked.

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Vadilal ‘Freeze the Moment’ was one of the most successful campaigns run, because it was an off-season campaign yet it got a tremendous response. The consumers were highly engaged with the brand and took the efforts to find themselves a Vadilal ice cream, record the challenge and send in the entries. This increase both the presence and sales. A much-needed buzz was created and this resulted in a spike in enquires as well. Overall, the engagement with the social media pages was higher than witnessed before. Vadilal became an active part of the pop-culture. .
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0
Vadilal ‘Freeze the Moment’ was one of the most successful campaigns run, because it was an off-season campaign yet it got a tremendous response. The consumers were highly engaged with the brand and took the efforts to find themselves a Vadilal ice cream, record the challenge and send in the entries. This increase both the presence and sales. A much-needed buzz was created and this resulted in a spike in enquires as well. Overall, the engagement with the social media pages was higher than witnessed before. Vadilal became an active part of the pop-culture. .
.
#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications #d#digitalagency #agencylife #digitalmarketing #reach #engagement #socialmediamarketing #socialmediaexpert #socialmediastrategy
0
Vadilal ‘Freeze the Moment’ was one of the most successful campaigns run, because it was an off-season campaign yet it got a tremendous response. The consumers were highly engaged with the brand, and took the efforts to find themselves a Vadilal ice cream, record the challenge and send in the entries. This increase both the presence and sales. A much needed buzz was created and this resulted in a spike in enquires as well. Overall, the engagement with the social media pages was higher than witnessed before. Vadilal became an active part of the pop-culture. .
.
#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications #d#digitalagency #agencylife #digitalmarketing #reach #engagement #socialmediamarketing #socialmediaexpert #socialmediastrategy
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The womb campaign for Indira IVF.
A good social media campaign is driven by right design, perfect copy and efficient targeting.
Reach us at 079-48915041 for business enquiries.
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#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications
1
The womb campaign for Indira IVF.
A good social media campaign is driven by right design, perfect copy and efficient targeting.
Reach us at 079-48915041 for business enquiries.
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#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications
2
The womb campaign for Indira IVF.
A good social media campaign is driven by right design, perfect copy and efficient targeting.
Reach us at 079-48915041 for business enquiries.
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#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications
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From the knotted ball of complexities, pull the right strings.
These right strings will guide you on a path of clear thought and brilliant campaign.
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#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications
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#theideapeople wishes you a very Happy Diwali!
Have a great year ahead!
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#diwali #happydiwali #deepavali #diwali2019