ABOUT KASHEESH K
An amalgamation of Indian aesthetics and modern silhouettes, Kasheesh K’s label is a young brand revamping your
definition of style with edgy designs and striking colors that will bring a breath of fresh air to your wardrobe.
Mirroring the butterfly as her logo, her designs promise a sublime shift to your wardrobe just like the
blissful process of a chrysalis.
Background & Problem Statement
Launching her eponymous label in 2016, Kasheesh’s philosophy focuses on constant innovation and creating edgy apparels
with a perfect combination of modern and tradition weaved into one. For the introduction of the brand,
the brad required a Look Book, for introduction of the brand with all its four sub brands.
A shoot was conducted for the look book where in the venue, concept and execution was conducted by us.
The shoot’s main purpose was Look Book and digital promotions.
Keeping in mind the clothes and sub brand’s requirements, a outdoor and indoor shoot was performed within a span of 2 days.
The concept of each brand was based on their style.
KK Formals and KK Sorrie was shot indoor as the background needed was plain and monotone backgrounds,
while KK Informal and KK Nuptials was shot in outdoors at a old heritage bunglow.
The locations and shots were pre decided as per the needs of the look book and other marketing collaterals.
Fashion with a Purpose
This shoot was conducted keeping in mind the launch of new collection that was inpsired by the forest of Kerela.
The purpose of the whole shoot was to make people experience nature’s richness with a transpiring serenity
allowing us to be a part of it.
To transpire richness and translucent admiralty we have used Chanderi for its similar nature.
Our shoot was planned in an outdoor setting admist greenary to capture the aura of nature that was added in the intricate
cutwork details and self embroidery to maintain the its softness.
This was one day shoot wherein 8 garments were clicked.