Client : Kasheesh-K
Category :

ABOUT KASHEESH K

An amalgamation of Indian aesthetics and modern silhouettes, Kasheesh K’s label is a young brand revamping your
definition of style with edgy designs and striking colors that will bring a breath of fresh air to your wardrobe.

Mirroring the butterfly as her logo, her designs promise a sublime shift to your wardrobe just like the
blissful process of a chrysalis.

Background & Problem Statement

Launching her eponymous label in 2016, Kasheesh’s philosophy focuses on constant innovation and creating edgy apparels
with a perfect combination of modern and tradition weaved into one. For the introduction of the brand,
the brad required a Look Book, for introduction of the brand with all its four sub brands.
A shoot was conducted for the look book where in the venue, concept and execution was conducted by us.

The shoot’s main purpose was Look Book and digital promotions.

Shoot Concept

Keeping in mind the clothes and sub brand’s requirements, a outdoor and indoor shoot was performed within a span of 2 days.
The concept of each brand was based on their style.

KK Formals and KK Sorrie was shot indoor as the background needed was plain and monotone backgrounds,
while KK Informal and KK Nuptials was shot in outdoors at a old heritage bunglow.

The locations and shots were pre decided as per the needs of the look book and other marketing collaterals.

Fashion with a Purpose

This shoot was conducted keeping in mind the launch of new collection that was inpsired by the forest of Kerela.
The purpose of the whole shoot was to make people experience nature’s richness with a transpiring serenity
allowing us to be a part of it.

To transpire richness and translucent admiralty we have used Chanderi for its similar nature.
Our shoot was planned in an outdoor setting admist greenary to capture the aura of nature that was added in the intricate
cutwork details and self embroidery to maintain the its softness.

This was one day shoot wherein 8 garments were clicked.

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The insights of #theideapeople
We don't just think out of the box but inside the box, over the box, under the box and about the box.
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#strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications #digitalagency #agencylife #digitalmarketing #reach #engagement #socialmediamarketing #socialmediaexpert #socialmediastrategy #advertsisinginsights
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The insights of #theideapeople
We don't just think out of the box but inside the box, over the box, under the box and about the box.
.
.
#strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications #digitalagency #agencylife #digitalmarketing #reach #engagement #socialmediamarketing #socialmediaexpert #socialmediastrategy #advertsisinginsights
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Posted @withrepost • @mobex.india As the new updates come, your old phone might hamper your scrolling session and put your life on a constant buffer. So, fix those update issues today by calling Mobex on +91 76765 76765.
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Posted @withrepost • @mybykindia Our hearts are burning as Australia burns. We hope that this is the last time we have to pray for another country. So, spread the word to save the world. .
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#mybyk #mybykcycling #mybykers #ahmedabad #amdavad #traffic #eveningrides #peacefulrides #fitnessmotivation #ecofriendlyproduct #cyclinglife #cyclinglove #cyclingaddict #cyclingadventures #cyclingpassion #cyclinglifestyle #australia #australiafires #australiafires2019
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Zero Gravity Communications
Another #ZeroHourMeetUp at Zero Gravity Communications studio. 2020 already looks bright and shiny.
On an average we spent 10-12 hours at work around deadlines, creative pressure, approvals and rejections. Our way of finding meaning in what we do and why we do is via learning and knowledge sharing.
We would like to personally thank @achalrangaswamy for taking out time and sharing valuable life lessons with all of us.

Thank you sir and we look forward to more.

#ZeroHourMeetUp #theideapeople !
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We wish you a very Happy New Year!
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#theideapeople #newyear #2020 #newyear2020 #happynewyear #happynewyear2020 #twentytwenty #hello2020
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Zero Gravity Communications
The year has come to an end, but there's just so much worth looking back to. With you, let's revisit some of the most stunning moments of Zero Gravity Communications.
We completed 5 years.
We bagged Arvind Fashioning Possibilities, Satvam Masala and Astral Adhesives's Digital Mandates
It was a rewarding 2019 as we won Fox Glove Award and India's Best Design Awards
We successfully executed Campaigns, like Cornado Hoarding and Digital Commercials and Outdoor Campaign with RJ Devaki.
Moreover, our family from 23 turned into one of 40 #theideapeople !
Looking forward to a decade of great memories.
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May the sparkling light of happiness always govern your life!
Merry Christmas!
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in news !
@arvind_menswear :) Team :
@purvarelwani06
@jahnvisola_026
@harshbhatt_25
@kavya41096
@purohit.prateik
@satishsshinde88
@parth_padhiyar
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We, the idea people, have developed a clear design thinking to employ a human-centric and problem-solving approach which help us create experiences that seamlessly integrate a brand with their vision.
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#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications #digitalagency #agencylife #digitalmarketing #reach #engagement #socialmediamarketing #socialmediaexpert #socialmediastrategy
1
We, the idea people, have developed a clear design thinking to employ a human-centric and problem-solving approach which help us create experiences that seamlessly integrate a brand with their vision.
.
.
#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications #digitalagency #agencylife #digitalmarketing #reach #engagement #socialmediamarketing #socialmediaexpert #socialmediastrategy