Client : Kasheesh-K
Category :

ABOUT KASHEESH K

An amalgamation of Indian aesthetics and modern silhouettes, Kasheesh K’s label is a young brand revamping your
definition of style with edgy designs and striking colors that will bring a breath of fresh air to your wardrobe.

Mirroring the butterfly as her logo, her designs promise a sublime shift to your wardrobe just like the
blissful process of a chrysalis.

Background & Problem Statement

Launching her eponymous label in 2016, Kasheesh’s philosophy focuses on constant innovation and creating edgy apparels
with a perfect combination of modern and tradition weaved into one. For the introduction of the brand,
the brad required a Look Book, for introduction of the brand with all its four sub brands.
A shoot was conducted for the look book where in the venue, concept and execution was conducted by us.

The shoot’s main purpose was Look Book and digital promotions.

Shoot Concept

Keeping in mind the clothes and sub brand’s requirements, a outdoor and indoor shoot was performed within a span of 2 days.
The concept of each brand was based on their style.

KK Formals and KK Sorrie was shot indoor as the background needed was plain and monotone backgrounds,
while KK Informal and KK Nuptials was shot in outdoors at a old heritage bunglow.

The locations and shots were pre decided as per the needs of the look book and other marketing collaterals.

Fashion with a Purpose

This shoot was conducted keeping in mind the launch of new collection that was inpsired by the forest of Kerela.
The purpose of the whole shoot was to make people experience nature’s richness with a transpiring serenity
allowing us to be a part of it.

To transpire richness and translucent admiralty we have used Chanderi for its similar nature.
Our shoot was planned in an outdoor setting admist greenary to capture the aura of nature that was added in the intricate
cutwork details and self embroidery to maintain the its softness.

This was one day shoot wherein 8 garments were clicked.

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Premium comfort flavours and the crunchiness has made Cornado a hero product. The market presence is exponentially rising in the snacking space.
And through our creatives, we ensure that we retain brand colours, the vibrancy of the brand and engage the end consumer thoroughly.
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We designed these really cool hoardings for @snacatacofficial to reflect upon a young and catchg vibe.
From what we've heard, it's a real headturner. As a result, a lot of awareness regarding the brand has been experienced.
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Snac ATac is a snacking brand for the millennials. It identifies as a next-gen snack brand with a wide range of products, both in the market and in the pipeline. We used vibrant colours, product USP and a familiar packaging to engage the youth and catch a customer’s attention. The crux of the entire project was to incorporate a young vibe and an appeal that sets the product aside yet carry a sense of trust when on shelves. There are two segments to this brand: regular snacks i.e Snac ATac and premium corn-based snacks i.e.Cornado. Our graphics team worked with printers and manufacturers to bring these designs to life.

You can check out all the work we've done for them on @snacatacofficial
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Ahmedabad, India
Abhivyakti Season 2 Brand Development

Client: @abhivyakti_city_art
Abhivyakti Art Festival

Concept : Zero Gravity Communications Approach
Abhivyakti was an art festival, where the art connoisseurs captured the essence of their existence in the form of Visual Art, Music, Dance and Theater. To create a logo which captures all the four elements in a substantial form and to spread the word and grasp the attention of Gujarat was a tough task. We created an illustration through line drawing which included all 4 elements and provided a 360° branding solution to it. Abhivyakti received a great response and was very well appreciated by curators and audiences for showing the heart and soul of Gujarat. Our graphics team used integrate illustrative methods and patterns, bold colours around simple narratives.
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