Client : KK Jewels
Category :

ABOUT KK JEWELS

The discerning and refined jewellery of KK Jewels takes inspiration from the regal and historic heritage of Gujarat.

Their jewellery represents the glorious past of the state. Their brand thrives on the amalgamation of traditional
ethnicity intertwined with a tinge of modernity.

Background and problem statement:

The campaign came into existence as KK Jewels wanted to commemorate the imperial and opulent legacy of the
architectural richness of Gujarat on the juncture of World Heritage week.

Shoot Concept

The idea behind this campaign was to enumerate the existing brand value of KK Jewels by integrating beguiling
images of enchanting monuments from Gujarat and juxtaposing them with their jewellery on the occasion of
World Heritage Week.

The look was designed in such a way that the craftsmanship of the jewellery chain reflected the aesthetic and tasteful
sketches of two of the most celebrated monuments of Gujarat.

These sketches have been artistically made by us and the copies cater to newspaper, magazine and social media audiences.

The purpose of the campaign was to highlight the artisanship of their jewellery and collocate it with the palatial richness of
Mahabat Maqbara in Junagadh which is famous for its impressive semi-gothic and Islamic structure and
The Sun Temple of Modhera, a shrine dedicated to the sun god.

Ahmedabad Times, Ahmedabad Mirror and Femina featured these ads.

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Premium comfort flavours and the crunchiness has made Cornado a hero product. The market presence is exponentially rising in the snacking space.
And through our creatives, we ensure that we retain brand colours, the vibrancy of the brand and engage the end consumer thoroughly.
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We designed these really cool hoardings for @snacatacofficial to reflect upon a young and catchg vibe.
From what we've heard, it's a real headturner. As a result, a lot of awareness regarding the brand has been experienced.
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Snac ATac is a snacking brand for the millennials. It identifies as a next-gen snack brand with a wide range of products, both in the market and in the pipeline. We used vibrant colours, product USP and a familiar packaging to engage the youth and catch a customer’s attention. The crux of the entire project was to incorporate a young vibe and an appeal that sets the product aside yet carry a sense of trust when on shelves. There are two segments to this brand: regular snacks i.e Snac ATac and premium corn-based snacks i.e.Cornado. Our graphics team worked with printers and manufacturers to bring these designs to life.

You can check out all the work we've done for them on @snacatacofficial
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Ahmedabad, India
Abhivyakti Season 2 Brand Development

Client: @abhivyakti_city_art
Abhivyakti Art Festival

Concept : Zero Gravity Communications Approach
Abhivyakti was an art festival, where the art connoisseurs captured the essence of their existence in the form of Visual Art, Music, Dance and Theater. To create a logo which captures all the four elements in a substantial form and to spread the word and grasp the attention of Gujarat was a tough task. We created an illustration through line drawing which included all 4 elements and provided a 360° branding solution to it. Abhivyakti received a great response and was very well appreciated by curators and audiences for showing the heart and soul of Gujarat. Our graphics team used integrate illustrative methods and patterns, bold colours around simple narratives.
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