Client : KK Jewels
Category :

ABOUT KK JEWELS

The discerning and refined jewellery of KK Jewels takes inspiration from the regal and historic heritage of Gujarat.

Their jewellery represents the glorious past of the state. Their brand thrives on the amalgamation of traditional
ethnicity intertwined with a tinge of modernity.

Background and problem statement:

The campaign came into existence as KK Jewels wanted to commemorate the imperial and opulent legacy of the
architectural richness of Gujarat on the juncture of World Heritage week.

Shoot Concept

The idea behind this campaign was to enumerate the existing brand value of KK Jewels by integrating beguiling
images of enchanting monuments from Gujarat and juxtaposing them with their jewellery on the occasion of
World Heritage Week.

The look was designed in such a way that the craftsmanship of the jewellery chain reflected the aesthetic and tasteful
sketches of two of the most celebrated monuments of Gujarat.

These sketches have been artistically made by us and the copies cater to newspaper, magazine and social media audiences.

The purpose of the campaign was to highlight the artisanship of their jewellery and collocate it with the palatial richness of
Mahabat Maqbara in Junagadh which is famous for its impressive semi-gothic and Islamic structure and
The Sun Temple of Modhera, a shrine dedicated to the sun god.

Ahmedabad Times, Ahmedabad Mirror and Femina featured these ads.

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Vadilal ‘Freeze the Moment’ was one of the most successful campaigns run, because it was an off-season campaign yet it got a tremendous response. The consumers were highly engaged with the brand and took the efforts to find themselves a Vadilal ice cream, record the challenge and send in the entries. This increase both the presence and sales. A much-needed buzz was created and this resulted in a spike in enquires as well. Overall, the engagement with the social media pages was higher than witnessed before. Vadilal became an active part of the pop-culture. .
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0
Vadilal ‘Freeze the Moment’ was one of the most successful campaigns run, because it was an off-season campaign yet it got a tremendous response. The consumers were highly engaged with the brand and took the efforts to find themselves a Vadilal ice cream, record the challenge and send in the entries. This increase both the presence and sales. A much-needed buzz was created and this resulted in a spike in enquires as well. Overall, the engagement with the social media pages was higher than witnessed before. Vadilal became an active part of the pop-culture. .
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#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications #d#digitalagency #agencylife #digitalmarketing #reach #engagement #socialmediamarketing #socialmediaexpert #socialmediastrategy
0
Vadilal ‘Freeze the Moment’ was one of the most successful campaigns run, because it was an off-season campaign yet it got a tremendous response. The consumers were highly engaged with the brand, and took the efforts to find themselves a Vadilal ice cream, record the challenge and send in the entries. This increase both the presence and sales. A much needed buzz was created and this resulted in a spike in enquires as well. Overall, the engagement with the social media pages was higher than witnessed before. Vadilal became an active part of the pop-culture. .
.
#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications #d#digitalagency #agencylife #digitalmarketing #reach #engagement #socialmediamarketing #socialmediaexpert #socialmediastrategy
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The womb campaign for Indira IVF.
A good social media campaign is driven by right design, perfect copy and efficient targeting.
Reach us at 079-48915041 for business enquiries.
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#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications
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The womb campaign for Indira IVF.
A good social media campaign is driven by right design, perfect copy and efficient targeting.
Reach us at 079-48915041 for business enquiries.
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#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications
2
The womb campaign for Indira IVF.
A good social media campaign is driven by right design, perfect copy and efficient targeting.
Reach us at 079-48915041 for business enquiries.
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#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications
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From the knotted ball of complexities, pull the right strings.
These right strings will guide you on a path of clear thought and brilliant campaign.
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#theideapeople wishes you a very Happy Diwali!
Have a great year ahead!
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