Client : Little Wings
Category :

INFO

Little Wings is Ahmedabad based First green campus childcare center and play school.
Creating a communication strategy first requires the understanding of the concept of school and its teaching.

Understanding the concept of preschool:
The concept of holistic child care is to encourage and inspire the primary stages of learning based on
interaction with the environment.

A child’s emotions, physical needs, and creative openness are the instrumental in their all-round development.
Little Wings facilitate nurturing the child as a whole, engaging them in outdoor play-space and integrated learning
alongside building relationships enhancing primary values of love and care. Our one-of-a-kind holistic approach at
Little Wings, boosts understanding and caters to the individual needs of the child.

Website: Little Wings

Visualising :

There are some key pointers here like learning with 5 basic elements of nature, holistic learning and details in grooming
along with educational objectives.

Outline of design strategy was drawn by first defining color palette around which communication will take place. As it is children
play school we wanted to avoid loud, sharp colors. The concept was to represent soft pastel colors inspired by the elements of
natures in a creative manner. The thought process was to give the brand a nature friendly and playful at the same time.
Along with illustration representing the 5 elements, we detailed our animation language with small graphics on each page.
Visuals are an extension of belief and ethos that Little Wings family aims to achieve.

Our thought process:

To execute this project our team went down to study how actual teaching process is at Little Wings, series of discussion
with teachers and management at school helped open a perspective about early childhood education importance. Also,
while speaking to some of the parents we understood how and what parents look into playschool website while
exploring different playschool. This has been one those fun study exercises that helped our copy, creative and
tech team doing the website.

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Ahmedabad, India
It was an absolute pleasure and delight to hear Aditi Gupta @adinari ,co-founder @menstrupedia !
#zerohourmeetup is our way to unlearn and learn , dive into creative possibilities and listen from such lovely people.
Thank you Aditi once again.
#creativeagency #theideapeople
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#AgencyLife is often balancing deadlines and creativity. Yoga is a perfect for maintaining balance between mind and body, a perfect relaxation for us!
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Verbena - BrewPub & SkyGarden
There's our Sr. Client Servicing Manager @purvarelwani06 basking in the light of achievement! It was a memorable evening for ZGC last night!
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Verbena - BrewPub & SkyGarden
Listen up! It brings us immense pleasure to share with you that Zero Gravity Communications bagged three awards at the fifth edition of afaqs' Foxglove Awards 2019 that was held at Mumbai on 6th June 2019. We were recognised with one National award and two Regional awards.
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Verbena - BrewPub & SkyGarden
Look at our founder @khushboors all thrilled as her brainchild was felicitated with 3 awards at afaq's Foxglove Award 2019 last night!
She said, "Imagination has a great deal to do with winning. Cheers to #theideapeople! We came, we saw and we conquered."
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Last night, at afaq's Foxglove Award 2019, ZGC was awarded a National Silver in the Design category for Best Books/Diaries/Calendars for the innovative lifestyle brand Shoonyakar.
And we're ecstatic!
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Verbena - BrewPub & SkyGarden
Last night, at afaq's Foxglove Award 2019, ZGC was awarded a Regional Gold in the Design category for Best Books/Diaries/Calendars for the innovative lifestyle brand Shoonyaakar.

And we're ecstatic!
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Verbena - BrewPub & SkyGarden
Last night, at afaq's Foxglove Award 2019, ZGC was awarded a Regional Silver in the Design category for Best Packaging for the premium grocery brand Prannuts.
And we're ecstatic!
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#theideapeople wishes you Eid Mubarak!
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Gujarat
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Yummilicious Smokey Paneer Rice Bowl...
shot for @vadilalhangout
Photography : @arpitpatelphotography
Agency : @zerogravitycommunications
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