Client : Purple Elephant
Category :


Client met us with few rejected design options prepared earlier. Disarray and confusion of not having the visual perception that they seek, we call is chaos point. A starting point, a challenge worth chasing.


As the proposed fund will be focusing on early-stage investments in key commercial and industrial projects in Gujarat. Brand Identity we aimed to create we kept design approach very direct and neat.

As the name suggests bold shade of purple has been taken with flat usage. Fonts are unique and straight again creating an impression of the bold yet neat fund. Along the lines, it is self-explanatory visual that imbibes “Rs” symbol in type fonts.

Zero Gravity Objective ‘Let the brand speak for itself ‘

As Paul Rand said, “Design is the silent ambassador for your brand “.

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