Client : Savoury Peanut Butter
Category :

ABOUT THE BRAND

Savory is the flagship brand of Bajaj Food Ltd and has been on the quest to serve wholesome food for about two decades now. The brand is the first to introduce and manufacture peanut butter. Savory’s idealogy and vision was to make peanut butter a household name.

Background & Problem Statement

Although Bajaj Foods was a known name, Peanut butter was a completely new venture in India. Their aim was not only introducing the concept of peanut butter but changing its perspective in the minds of the Indian audience.

ANYTIME SUPER SNACK

While the concept of superfoods is trending internationally, Savory with their peanut butter sticks is introducing a twist to
this concept for the indian market with their anytime supersnack. Through this, savory’s peanut butter snack is not time
bound. It can be eaten and devoured at any time of the day. A healthy and tastier option for the cravings.
Peanut butter may be a go to spread right now, Savory was the one to introduce it as an anytime snack.

Campaign
TRY KIYA KYA

To urge people to try something new we started the TRY KIYA KYA campaign. This encouraged people to devour peanut butter sticks and let it be a household name and snack.​​​​​​​

PROCESS

We created a very simple font logo for the brand with the thinking that incase they decide to venture out, the logo shouldn’t stop them. With a simple font logo, not only will the people be familiar with the brand but if they decide to sell chocolate wafers in the near future, they can stick to the logo.
Other deliverables were also created. While try kiya kya was thecampaign, the brand loved the idea so much that they decided to stick with it and it was on other packaging too

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Premium comfort flavours and the crunchiness has made Cornado a hero product. The market presence is exponentially rising in the snacking space.
And through our creatives, we ensure that we retain brand colours, the vibrancy of the brand and engage the end consumer thoroughly.
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We designed these really cool hoardings for @snacatacofficial to reflect upon a young and catchg vibe.
From what we've heard, it's a real headturner. As a result, a lot of awareness regarding the brand has been experienced.
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Snac ATac is a snacking brand for the millennials. It identifies as a next-gen snack brand with a wide range of products, both in the market and in the pipeline. We used vibrant colours, product USP and a familiar packaging to engage the youth and catch a customer’s attention. The crux of the entire project was to incorporate a young vibe and an appeal that sets the product aside yet carry a sense of trust when on shelves. There are two segments to this brand: regular snacks i.e Snac ATac and premium corn-based snacks i.e.Cornado. Our graphics team worked with printers and manufacturers to bring these designs to life.

You can check out all the work we've done for them on @snacatacofficial
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Ahmedabad, India
Abhivyakti Season 2 Brand Development

Client: @abhivyakti_city_art
Abhivyakti Art Festival

Concept : Zero Gravity Communications Approach
Abhivyakti was an art festival, where the art connoisseurs captured the essence of their existence in the form of Visual Art, Music, Dance and Theater. To create a logo which captures all the four elements in a substantial form and to spread the word and grasp the attention of Gujarat was a tough task. We created an illustration through line drawing which included all 4 elements and provided a 360° branding solution to it. Abhivyakti received a great response and was very well appreciated by curators and audiences for showing the heart and soul of Gujarat. Our graphics team used integrate illustrative methods and patterns, bold colours around simple narratives.
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