Client : Savoury Peanut Butter
Category :

ABOUT THE BRAND

Savory is the flagship brand of Bajaj Food Ltd and has been on the quest to serve wholesome food for about two decades now. The brand is the first to introduce and manufacture peanut butter. Savory’s idealogy and vision was to make peanut butter a household name.

Background & Problem Statement

Although Bajaj Foods was a known name, Peanut butter was a completely new venture in India. Their aim was not only introducing the concept of peanut butter but changing its perspective in the minds of the Indian audience.

ANYTIME SUPER SNACK

While the concept of superfoods is trending internationally, Savory with their peanut butter sticks is introducing a twist to
this concept for the indian market with their anytime supersnack. Through this, savory’s peanut butter snack is not time
bound. It can be eaten and devoured at any time of the day. A healthy and tastier option for the cravings.
Peanut butter may be a go to spread right now, Savory was the one to introduce it as an anytime snack.

Campaign
TRY KIYA KYA

To urge people to try something new we started the TRY KIYA KYA campaign. This encouraged people to devour peanut butter sticks and let it be a household name and snack.​​​​​​​

PROCESS

We created a very simple font logo for the brand with the thinking that incase they decide to venture out, the logo shouldn’t stop them. With a simple font logo, not only will the people be familiar with the brand but if they decide to sell chocolate wafers in the near future, they can stick to the logo.
Other deliverables were also created. While try kiya kya was thecampaign, the brand loved the idea so much that they decided to stick with it and it was on other packaging too

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The insights of #theideapeople
We don't just think out of the box but inside the box, over the box, under the box and about the box.
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#strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications #digitalagency #agencylife #digitalmarketing #reach #engagement #socialmediamarketing #socialmediaexpert #socialmediastrategy #advertsisinginsights
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Zero Gravity Communications
Another #ZeroHourMeetUp at Zero Gravity Communications studio. 2020 already looks bright and shiny.
On an average we spent 10-12 hours at work around deadlines, creative pressure, approvals and rejections. Our way of finding meaning in what we do and why we do is via learning and knowledge sharing.
We would like to personally thank @achalrangaswamy for taking out time and sharing valuable life lessons with all of us.

Thank you sir and we look forward to more.

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Zero Gravity Communications
The year has come to an end, but there's just so much worth looking back to. With you, let's revisit some of the most stunning moments of Zero Gravity Communications.
We completed 5 years.
We bagged Arvind Fashioning Possibilities, Satvam Masala and Astral Adhesives's Digital Mandates
It was a rewarding 2019 as we won Fox Glove Award and India's Best Design Awards
We successfully executed Campaigns, like Cornado Hoarding and Digital Commercials and Outdoor Campaign with RJ Devaki.
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Looking forward to a decade of great memories.
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We, the idea people, have developed a clear design thinking to employ a human-centric and problem-solving approach which help us create experiences that seamlessly integrate a brand with their vision.
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We, the idea people, have developed a clear design thinking to employ a human-centric and problem-solving approach which help us create experiences that seamlessly integrate a brand with their vision.
.
.
#theideapeople #strategy #marketingstrategy #designideas #ideationstrategy #branding #advertising #digital #creativity #advertisingagency #standingstrong #zgc #zerogravitycommunications #digitalagency #agencylife #digitalmarketing #reach #engagement #socialmediamarketing #socialmediaexpert #socialmediastrategy