Client : SS Jewellers
Category :
Brief:

Each brand is unique!

Working on startup assignment is a thrill, on other side working with the legacy brand is responsibility. Each brings own flavor and challenge for the team. India is a very complex market with geographical understanding needs to be deep and rooted, what works in Gujarat doesn’t work in Haryana. This client is located in Ambala, a located on the border with the Indian state of Punjab and in proximity to both states capital Chandigarh. Ambala is very rich in culture and social influence is high. A brand name as old as 77 years, when revived with identity, needs the great understanding of the brand, their current consumers and potential consumers that they aim to attract.

SS JEWELLERS, An Aggarwal Enterprise is a legacy jewelry brand built over 77 years of customer servicing. It has stood strong with changing times with evolving trends but with the same quality and trust with buyers. The core belief of the organization was placed on Values, Trust and Ethics.

Our assignment involves designing a brand identity that should reflect brand’s core values with a message that over 7 decades they have matured the art of jewelry servicing with founding values as enterprise intact alongside growing with offerings.

Final Brand Identity

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Our second digital commercial for @snacatacofficial ! You won’t be able to resist @cornadosnacks !
Campaign : #DareToResist
Concept : @priya_more21 @kavya41096 @momomehra
Account : @kirangi93 @purvarelwani06
Production : @cinemanofficial
Brand Manager : @creative_compenion
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#daretoresist #theideapeople
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Latest campaign for Snac ATac ( @snacatacofficial )Cornado (@cornadosnacks ) !
Campaign : #DareToResist
Concept : @purvarelwani06 @momomehra
Account : @kirangi93 @purvarelwani06
Production : @cinemanofficial
Brand Manager : @creative_compenion
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We have grown and expanded in the years that have gone by. When each time we look back, we realise it’s the people who made all the difference. Laughter, care, love and stories; all of them are special because of our team. Today, as a part of #throwbackthursday we are sharing some of the happy memories with you!

#theideapeople
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Between night and day, requirements and deadlines there are some unique pitches we work on that don't curb, constrain or contradict us, but allows us to go above and beyond.

Life in advertising isn’t just about buzz words, hashtags and fancy brand but real leg work, that has our brain churning.

So, cheers to #theideapeople !
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Part 1
Concept - Thinking out of the box
The concept here talks about thinking out of the box and solution-driven mentality. This kind of puzzle attracts minds and gives a creative and innovative feel to the whole advertisement (unlike our competitors). Part 2
Concept - Seeing things differently.
The concept here talks about finding solutions by exploring different perspectives and challenging the conventional methods. This kind of a brain scratcher puzzle is designed to intrigue the viewers and at the same time gives a creative and innovative feel.. Part 3
Concept – Create unique solutions.
As the conclusion of this campaign we are provide the audience with a open platform or a playground that is unrestricted encouraging them to freely scribble their imagination and find their own solutions and design ideas.
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To showcase this distinctive approach we proposed a 3 part campaign through which this concept will be communicated. .
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#theideapeople #anantnationaluniversity #advertising #newspapercampaign
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@anant_national_university is regarded as the first Design University and distinctive educational approach. As a design University, it encourages its students to cultivate and enhance a problem-solving attitude which should be the primary thought behind crafting a design. Promising is to mould the students into Solutionaries: revolutionaries who generate innovative solutions. We thought of coming up with newspaper advertisements which are solution-driven.
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#theideapeople #anantuniversity #advertising #newspapercampaign
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Check out latest #AgencyFeature by @officialsocialsamosa on us.
Link in bio.
#agencylife
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The disorder is the starting point of unravelling majestic answers.

Amidst the quarrel of chaos and sanity, find a point of balance where you traverse through a collision of thoughts and ideas. This will hone your thoughts and make a framework for paving a path through the clutter.
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#chaos #creativity #theideapeople #science
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India
At the stroke of the midnight hour, when the world sleeps, India will awake to life and freedom. A moment comes, which comes but rarely in history, when we step out from the old to the new, when an age ends, and when the soul of a nation, long suppressed, finds utterance.

It is fitting that at this solemn moment we take the pledge of dedication to the service of India and her people and to the still larger cause of humanity.
Tryst with Destiny
Speech delivered
by
Jawaharlal Nehru.
15.08.1947 .
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Happy Independence Day India 🇮🇳 .
#jaihind🇮🇳
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Premium comfort flavours and the crunchiness has made Cornado a hero product. The market presence is exponentially rising in the snacking space.
And through our creatives, we ensure that we retain brand colours, the vibrancy of the brand and engage the end consumer thoroughly.