Client : SS Jewellers
Category :
Brief:

Each brand is unique!

Working on startup assignment is a thrill, on other side working with the legacy brand is responsibility. Each brings own flavor and challenge for the team. India is a very complex market with geographical understanding needs to be deep and rooted, what works in Gujarat doesn’t work in Haryana. This client is located in Ambala, a located on the border with the Indian state of Punjab and in proximity to both states capital Chandigarh. Ambala is very rich in culture and social influence is high. A brand name as old as 77 years, when revived with identity, needs the great understanding of the brand, their current consumers and potential consumers that they aim to attract.

SS JEWELLERS, An Aggarwal Enterprise is a legacy jewelry brand built over 77 years of customer servicing. It has stood strong with changing times with evolving trends but with the same quality and trust with buyers. The core belief of the organization was placed on Values, Trust and Ethics.

Our assignment involves designing a brand identity that should reflect brand’s core values with a message that over 7 decades they have matured the art of jewelry servicing with founding values as enterprise intact alongside growing with offerings.

Final Brand Identity

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Ahmedabad, India
It was an absolute pleasure and delight to hear Aditi Gupta @adinari ,co-founder @menstrupedia !
#zerohourmeetup is our way to unlearn and learn , dive into creative possibilities and listen from such lovely people.
Thank you Aditi once again.
#creativeagency #theideapeople
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#AgencyLife is often balancing deadlines and creativity. Yoga is a perfect for maintaining balance between mind and body, a perfect relaxation for us!
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#theideapeople #yoga #yogasanas #hathyoga #worldyogaday #AYUSH #internationalyogaday #yogaday #healthy
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Here’s to the father of advertising!
And all the amazing dads out there, Happy Father’s Day!
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Verbena - BrewPub & SkyGarden
There's our Sr. Client Servicing Manager @purvarelwani06 basking in the light of achievement! It was a memorable evening for ZGC last night!
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Verbena - BrewPub & SkyGarden
Listen up! It brings us immense pleasure to share with you that Zero Gravity Communications bagged three awards at the fifth edition of afaqs' Foxglove Awards 2019 that was held at Mumbai on 6th June 2019. We were recognised with one National award and two Regional awards.
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Verbena - BrewPub & SkyGarden
Look at our founder @khushboors all thrilled as her brainchild was felicitated with 3 awards at afaq's Foxglove Award 2019 last night!
She said, "Imagination has a great deal to do with winning. Cheers to #theideapeople! We came, we saw and we conquered."
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Last night, at afaq's Foxglove Award 2019, ZGC was awarded a National Silver in the Design category for Best Books/Diaries/Calendars for the innovative lifestyle brand Shoonyakar.
And we're ecstatic!
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Verbena - BrewPub & SkyGarden
Last night, at afaq's Foxglove Award 2019, ZGC was awarded a Regional Gold in the Design category for Best Books/Diaries/Calendars for the innovative lifestyle brand Shoonyaakar.

And we're ecstatic!
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Verbena - BrewPub & SkyGarden
Last night, at afaq's Foxglove Award 2019, ZGC was awarded a Regional Silver in the Design category for Best Packaging for the premium grocery brand Prannuts.
And we're ecstatic!
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#theideapeople wishes you Eid Mubarak!
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Gujarat
#Repost @arpitpatelphotography with @repostapp
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Yummilicious Smokey Paneer Rice Bowl...
shot for @vadilalhangout
Photography : @arpitpatelphotography
Agency : @zerogravitycommunications
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On No-Tobacco Day, break-free of addiction.
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