Services

STRATEGY

ZGC employs design driven, strategic and practical tools and methods to assist organisations understand their target audience, consumer behaviour, data-driven research, well-documented brand vision, actionable marketing strategy, sales drove forecasting, technology planning and sustainable business modelling. Our approach - practicality with principles, is a direct response to the increasing complexity of modern technology and modern businesses. Our strategy is not a buzz word, but followed by actionable prototyping. We are good at asking the right questions to our client that help them design sustainable business for all stakeholders.

BRANDING

Modern day brands possess complex challenge in terms of positioning and distinguishing themselves. ZGC believes that a brand with a story and purpose can’t be copied as the consumer is looking for connected experiences from Brands. As the focus and attention span of the consumer is getting shorter with each passing day, it is increasingly important to design more inclusive brands with a futuristic perspective. Brand Building is a disciplined approach with a blend of human-centric approach and the right emotional quotient at the centre.

ADVERTISING

“Advertising is more of Science of Art.” ZGC constantly evolves with new methods and disciplines to meet the need of changing times for our clients. Our advertising solutions are focused around strong ideas, human centric positioning and engaging consumers purposefully with effective mediums. Old ways of advertising are constantly challenged. Brands are consciously and wisely spending, and our efforts are focused towards finding the right fit of need generation and ROI driven media planning and campaigns.

DIGITAL

The digital era is gaining predominant attention and focus, where countless new people are turning into influencers every minute. Integrating a brand on different online platforms is part of the core strategy. We visualize the brand messaging seamlessly on digital platforms to make their online presence felt across digital media with strategy, storytelling and inclusive brand experiences.

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Our second digital commercial for @snacatacofficial ! You won’t be able to resist @cornadosnacks !
Campaign : #DareToResist
Concept : @priya_more21 @kavya41096 @momomehra
Account : @kirangi93 @purvarelwani06
Production : @cinemanofficial
Brand Manager : @creative_compenion
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#daretoresist #theideapeople
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Latest campaign for Snac ATac ( @snacatacofficial )Cornado (@cornadosnacks ) !
Campaign : #DareToResist
Concept : @purvarelwani06 @momomehra
Account : @kirangi93 @purvarelwani06
Production : @cinemanofficial
Brand Manager : @creative_compenion
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We have grown and expanded in the years that have gone by. When each time we look back, we realise it’s the people who made all the difference. Laughter, care, love and stories; all of them are special because of our team. Today, as a part of #throwbackthursday we are sharing some of the happy memories with you!

#theideapeople
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Between night and day, requirements and deadlines there are some unique pitches we work on that don't curb, constrain or contradict us, but allows us to go above and beyond.

Life in advertising isn’t just about buzz words, hashtags and fancy brand but real leg work, that has our brain churning.

So, cheers to #theideapeople !
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Part 1
Concept - Thinking out of the box
The concept here talks about thinking out of the box and solution-driven mentality. This kind of puzzle attracts minds and gives a creative and innovative feel to the whole advertisement (unlike our competitors). Part 2
Concept - Seeing things differently.
The concept here talks about finding solutions by exploring different perspectives and challenging the conventional methods. This kind of a brain scratcher puzzle is designed to intrigue the viewers and at the same time gives a creative and innovative feel.. Part 3
Concept – Create unique solutions.
As the conclusion of this campaign we are provide the audience with a open platform or a playground that is unrestricted encouraging them to freely scribble their imagination and find their own solutions and design ideas.
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To showcase this distinctive approach we proposed a 3 part campaign through which this concept will be communicated. .
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#theideapeople #anantnationaluniversity #advertising #newspapercampaign
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@anant_national_university is regarded as the first Design University and distinctive educational approach. As a design University, it encourages its students to cultivate and enhance a problem-solving attitude which should be the primary thought behind crafting a design. Promising is to mould the students into Solutionaries: revolutionaries who generate innovative solutions. We thought of coming up with newspaper advertisements which are solution-driven.
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#theideapeople #anantuniversity #advertising #newspapercampaign
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Check out latest #AgencyFeature by @officialsocialsamosa on us.
Link in bio.
#agencylife
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The disorder is the starting point of unravelling majestic answers.

Amidst the quarrel of chaos and sanity, find a point of balance where you traverse through a collision of thoughts and ideas. This will hone your thoughts and make a framework for paving a path through the clutter.
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#chaos #creativity #theideapeople #science
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India
At the stroke of the midnight hour, when the world sleeps, India will awake to life and freedom. A moment comes, which comes but rarely in history, when we step out from the old to the new, when an age ends, and when the soul of a nation, long suppressed, finds utterance.

It is fitting that at this solemn moment we take the pledge of dedication to the service of India and her people and to the still larger cause of humanity.
Tryst with Destiny
Speech delivered
by
Jawaharlal Nehru.
15.08.1947 .
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Happy Independence Day India 🇮🇳 .
#jaihind🇮🇳
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Premium comfort flavours and the crunchiness has made Cornado a hero product. The market presence is exponentially rising in the snacking space.
And through our creatives, we ensure that we retain brand colours, the vibrancy of the brand and engage the end consumer thoroughly.