ZGC employs design driven, strategic and practical tools and methods to assists organisations understand their target audience, consumer behaviour. Data-driven research, well-documented brand vision, actionable marketing strategy, sales drove forecasting, technology planning and sustainable business modelling. Our approach practicality with principles is a direct response to increasing complexity of modern technology and modern business. Our strategy is not buzz word but followed by actionable prototyping. We are good at asking right questions to our client that help them design sustainable business for all stakeholders.
Modern day brands possess complex challenge in terms of positioning and distinguishing themselves. ZGC believes a brand with a story and purpose can’t be copied, the consumer is looking for connected experience from Brands. As the focus and attention span of the consumer is getting shorter with each passing day it is increasingly important to design more inclusive brands with a futuristic perspective. Brand Building is disciplined approach with the blend of human-centric approach and right emotional quotient at the centre.
“Advertising is more of Science of Art.” ZGC constantly evolves with new methods and disciplines to meet the need of changing times for our clients. Our advertising solutions are focused around strong ideas, human centric positioning and engage consumers purposefully with effective mediums. Old ways of advertising are constantly challenged. Brands are consciously and wisely spending, our efforts are focused towards finding right fit to need and ROI driven media planning and campaigns.
Digital era is gaining predominant attention and focus, where new every minute countless new influencers. Integrating a brand on different online platforms is part of the core strategy. We visual brand messaging seamlessly on digital platforms. Make their online presence across digital media with strategy, storytelling and inclusive brand experience.