Services

STRATEGY

ZGC employs design driven, strategic and practical tools and methods to assist organisations understand their target audience, consumer behaviour, data-driven research, well-documented brand vision, actionable marketing strategy, sales drove forecasting, technology planning and sustainable business modelling. Our approach - practicality with principles, is a direct response to the increasing complexity of modern technology and modern businesses. Our strategy is not a buzz word, but followed by actionable prototyping. We are good at asking the right questions to our client that help them design sustainable business for all stakeholders.

BRANDING

Modern day brands possess complex challenge in terms of positioning and distinguishing themselves. ZGC believes that a brand with a story and purpose can’t be copied as the consumer is looking for connected experiences from Brands. As the focus and attention span of the consumer is getting shorter with each passing day, it is increasingly important to design more inclusive brands with a futuristic perspective. Brand Building is a disciplined approach with a blend of human-centric approach and the right emotional quotient at the centre.

ADVERTISING

“Advertising is more of Science of Art.” ZGC constantly evolves with new methods and disciplines to meet the need of changing times for our clients. Our advertising solutions are focused around strong ideas, human centric positioning and engaging consumers purposefully with effective mediums. Old ways of advertising are constantly challenged. Brands are consciously and wisely spending, and our efforts are focused towards finding the right fit of need generation and ROI driven media planning and campaigns.

DIGITAL

The digital era is gaining predominant attention and focus, where countless new people are turning into influencers every minute. Integrating a brand on different online platforms is part of the core strategy. We visualize the brand messaging seamlessly on digital platforms to make their online presence felt across digital media with strategy, storytelling and inclusive brand experiences.

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Premium comfort flavours and the crunchiness has made Cornado a hero product. The market presence is exponentially rising in the snacking space.
And through our creatives, we ensure that we retain brand colours, the vibrancy of the brand and engage the end consumer thoroughly.
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We designed these really cool hoardings for @snacatacofficial to reflect upon a young and catchg vibe.
From what we've heard, it's a real headturner. As a result, a lot of awareness regarding the brand has been experienced.
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Snac ATac is a snacking brand for the millennials. It identifies as a next-gen snack brand with a wide range of products, both in the market and in the pipeline. We used vibrant colours, product USP and a familiar packaging to engage the youth and catch a customer’s attention. The crux of the entire project was to incorporate a young vibe and an appeal that sets the product aside yet carry a sense of trust when on shelves. There are two segments to this brand: regular snacks i.e Snac ATac and premium corn-based snacks i.e.Cornado. Our graphics team worked with printers and manufacturers to bring these designs to life.

You can check out all the work we've done for them on @snacatacofficial
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Ahmedabad, India
Abhivyakti Season 2 Brand Development

Client: @abhivyakti_city_art
Abhivyakti Art Festival

Concept : Zero Gravity Communications Approach
Abhivyakti was an art festival, where the art connoisseurs captured the essence of their existence in the form of Visual Art, Music, Dance and Theater. To create a logo which captures all the four elements in a substantial form and to spread the word and grasp the attention of Gujarat was a tough task. We created an illustration through line drawing which included all 4 elements and provided a 360° branding solution to it. Abhivyakti received a great response and was very well appreciated by curators and audiences for showing the heart and soul of Gujarat. Our graphics team used integrate illustrative methods and patterns, bold colours around simple narratives.
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