The Psychology of Design: How to Make Brands Irresistible (Like a Great First Date)
Love at First Sight – The Branding Chemistry
Think about your favourite brand. The one you swear by, the one you’d defend in an argument like it’s your best friend. Was it love at first sight? Or did it woo you over time? Because let’s be real—branding is basically dating.
Just like in relationships, first impressions matter. If your brand looks dull, confusing, or untrustworthy, consumers are swiping left. But if it’s an intriguing and exciting personality, they’ll want to know more. This isn’t just guesswork—it’s design psychology, the art of crafting a brand that people don’t just buy from but fall for.
We’ve done this for brands time and time again, but today, let’s take a look at one of our clients, Mysto Foods — a brand we built from the ground up, using every psychological trick in the book to make sure it wasn’t just another bakery brand, but The Bakery Brand.
The Attraction Phase – Making a Brand That Turns Heads
You know that moment when someone walks into a room and everyone notices? That’s the power of colour psychology, typography, and design structure—it makes your brand instantly recognisable and, most importantly, attractive.
Your brain processes visuals 60,000 times faster than text, so before someone even reads your tagline, they’ve already decided how they feel about you. We wanted Mysto to feel playful, youthful, and indulgent, so we did what any good matchmaker would do: we gave it the perfect look.
How We Designed Mysto’s “Love at First Sight” Moment:
- Colour Psychology: We chose warm, inviting hues that trigger feelings of happiness and hunger (because who doesn’t want to be happy and fed?).
- Typography: A curvy, playful font to make the brand feel friendly and energetic.
- Logo Design: The cookie-shaped ‘O’ in Mysto? That’s a subconscious hint at the indulgence factor, planting the idea of treats in people’s minds before they even try them.
And just like that, Mysto wasn’t just another name in the bakery aisle—it was a vibe.
The Emotional Connection – Making Customers Catch Feelings
Attraction is one thing, but real connections happen when people feel something. And here’s the truth: people don’t buy products; they buy emotions.
Think of Coca-Cola—it doesn’t sell soda, it sells happiness. Nike doesn’t sell shoes, it sells motivation. Mysto? We weren’t just selling bakery products; we were selling the joy of indulgence, the thrill of treating yourself, and the nostalgia of home-baked love.
How We Made Mysto Feel Like “The One”:
- Relatable Personality: We crafted a brand voice that was fun, quirky, and down-to-earth. It felt like a friend hyping you up, not a company pushing a product.
- Cultural Connection: By embracing local flavour with taglines like ‘Full Feeling Hai!’ and ‘Full Feeling Che!’, Mysto became instantly relatable and familiar.
- Storytelling: Instead of just showing cookies, we told stories—whether it was about the perfect chai-time snack or late-night cravings.
By the time customers saw Mysto on shelves, they weren’t just seeing a bakery product; they were seeing a brand that got them.
The Brand Placebo Effect – Why Perception is Everything
Ever noticed how a fancy restaurant makes food taste better, even if it’s just a glorified sandwich? That’s the brand placebo effect—where branding influences how people experience a product.
Mysto didn’t just need great products; it needed people to believe they were great before they even took a bite. So we designed an experience that felt premium and indulgent from the moment customers laid eyes on it.
How We Engineered Perceived Value:
- Packaging Design: Premium yet playful, with dynamic colours and textures that made holding a Mysto pack feel special.
- Strategic Tagline Placement: ‘Full Feeling Hai!’ wasn’t just a catchy phrase; it was a promise of indulgence.
- Product Presentation: The entire layout, from website to social media, was crafted to build anticipation, making customers expect an amazing experience before they even opened the package.
And guess what? When people expect something to be amazing, their brain makes sure they experience it that way. That’s branding magic.
The Commitment Phase – Turning Customers into Lifelong Fans
So you’ve caught their attention, made them feel something, and delivered on your promises. Now comes the real test: keeping them loyal.
Great branding isn’t just about making a one-time sale; it’s about making people come back again and again. The best relationships are built on trust, consistency, and a sense of belonging.
How Mysto Built Brand Loyalty:
- Community Engagement: We designed Mysto’s brand voice to feel like an inside joke between friends, making customers feel like they were part of something special.
- Social Media Strategy: No boring product posts—every piece of content was crafted to entertain, engage, and excite.
- Retail Experience: Even the way products were displayed in stores was intentional—Mysto’s packaging stood out and demanded attention.
By making customers feel like Mysto wasn’t just a brand but their brand, we turned one-time buyers into lifelong fans.
A Brand’s design psychology journey isn’t just about colours and logos—it is about designing a brand strategy that makes people madly fall in love with the Brand.
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