Greenway Mobility (EV Automobile)

When Greenway Mobility approached ZGC for their new electric vehicle brand, E-Vi, they had a clear vision: to revolutionize the market for electric three-wheelers by focusing on reliability and robustness. In a space dominated by brands echoing sustainability and “green-ness,” E-Vi wanted to stand out—not by repeating the same story but by delivering on what truly matters to their customers: dependable, hardworking vehicles for Tier 2 and Tier 3 cities. And that’s exactly the challenge we were excited to take on.

Crafting Identity and Purpose
E-Vi’s lineup already spoke volumes. From the low-speed L3 passenger and cargo vehicles, like Chhota Otto and Chhota Bull, to their high-speed L5 options, the products were thoughtfully designed. But to make an impact in the market, we needed to tie it all together with an equally compelling brand narrative.

Our journey began with the nomenclature for E-Vi’s L5 passenger vehicle, now known as Rydan. The name was born from simplicity and purpose. Inspired by the idea of a “dynamic ride,” we combined the words ‘ride’ and ‘dynamic’ to create a name that captured the essence of smooth, reliable mobility. With Rydan, E-Vi’s premium passenger vehicle instantly gained an identity as bold as the vehicle itself.

To cement E-Vi’s positioning, we also developed the tagline, “Naye Daur Ka Mazboot Sathi” (New Era’s Robust Companion). The tagline perfectly encapsulates E-Vi’s core promise: offering strength and dependability in a way that deeply resonates with its audience.

A New Visual Chapter
Next came the logo redesign. The goal was to create a visual identity that reflected the brand’s focus on strength and dependability while still feeling modern and innovative. The result? A sleek, clean logo that exudes confidence while being approachable to E-Vi’s core audience in smaller cities. It was a perfect balance of innovation and ruggedness, just like their vehicles.

Bringing E-Vi Online
To ensure E-Vi’s message reached its audience effectively, we developed a robust website design that focused on ease of navigation and impactful storytelling. The website wasn’t just about showcasing the vehicles; it was about connecting with the end users, many of whom are first-time buyers in the EV category. With seamless UI/UX, engaging visuals, and a focus on the key features of each vehicle, the website became a powerful platform for E-Vi to tell its story.

Making Noise at the Expo
The big moment for E-Vi’s launch was a vehicle expo, where they would debut their offerings to the world. Our team designed marketing and advertising collateral that truly stood out in a crowded space. From bold banners and striking stand designs to brochure content that highlighted their USP of reliability and robustness, every detail was crafted to make an impression.

To amplify the launch further, we curated a social media strategy that created buzz and excitement around the brand in the lead-up to the event. Our content not only introduced E-Vi’s unique approach to EVs but also engaged with potential customers in a relatable and impactful way.

The Result
ZGC’s work for E-Vi went beyond just creating designs and campaigns—it was about crafting an identity that stayed true to their mission. With a name like Rydan, a bold new logo, and a tagline like “Naye Daur Ka Mazboot Sathi,” E-Vi positioned itself as a game-changer in the electric three-wheeler segment. At the expo, their presence turned heads, and their story of reliability resonated with buyers and dealers alike.

Today, E-Vi stands tall as a brand that doesn’t just promise sustainability but delivers on something equally vital: vehicles that you can rely on, day in and day out.