mPokket (Fintech & NBFC)

The Challenge: Defining a Clear Voice

When mPokket approached ZGC, they were already a well-established NBFC in India, offering instant loans up to ₹45,000 with minimal documentation and zero paperwork. While their service was seamless and efficient, they lacked a clear brand voice and structured communication. There was no distinct positioning that reinforced mPokket’s strengths or made it stand out in the crowded financial space.

Without a strong, unified message, the brand faced challenges in building trust and recall among potential users. That’s where ZGC stepped in—to introduce a compelling communication strategy that not only highlighted mPokket’s core USPs but also built an emotional connection with its audience.

Strategic Communication: ‘Personal Loan? Turant!’

Beyond just aesthetics, we developed a comprehensive brand strategy that streamlined mPokket’s identity across all platforms. Our first step was to define and refine mPokket’s positioning—one that would immediately convey its promise of speed, reliability, and security. The foundation of it was a single, powerful message—one that captured the brand’s essence in the most direct way possible.

That’s how we arrived at mPokket’s new primary communication:
“Personal Loan? Turant!”
(Simple. Instant. Effective.)

This became the anchor of mPokket’s communication across platforms, reinforcing its position as a go-to financial partner for quick and hassle-free loans. The messaging was crafted to be:

• Easy to understand
• Memorable and impactful
• Directly addressing customer needs

Visual & Communication Overhaul

With the core positioning in place, we extended it into a full-fledged visual identity system. From social media to in-app communication, performance creatives to push notifications, every touchpoint was designed to reinforce mPokket’s image as a safe and speedy loan provider.

We also took over social media management, crafting content that resonated with young professionals, students, and small business owners—the very people who relied on mPokket for quick financial support. Our campaigns emphasized trust, reliability, and ease of use, turning engagement into conversions.

Bringing the Brand to Life Through Films

To further strengthen mPokket’s identity, we produced four brand films that showcased the brand’s relevance in everyday financial situations. Each film focused on a specific use case, making mPokket’s services more relatable and emotionally engaging.

Recognizing mPokket’s strong presence in South India, we translated and adapted these films into Kannada, Tamil, and Telugu, ensuring deeper market penetration and a stronger regional connection.

The Impact

With a refined brand identity, sharper communication, and engaging visual storytelling, mPokket now stands as a brand that is instantly recognizable for its speed and reliability. The streamlined messaging—“Personal Loan? Turant!”—has become a defining call-to-action, driving recall and conversions across platforms.

Through strategic branding, seamless execution, and a deep understanding of its audience, ZGC helped mPokket strengthen its position in the personal loan sector, ensuring that whenever someone needs a quick loan, they think of just one name—mPokket.