YEARS OF RECOGNITION
AWARDS RECIEVED
CLIENTS SERVED
The beauty industry is undergoing a cultural transformation driven by evolving consumer preferences, inclusivity, and diversity. This article explores how brands are adapting to these shifts and redefining beauty standards to stay relevant in a dynamic market.
More than a decade of shaping, reshaping, and sometimes, completely reimagining what branding can be. It’s been 11 years of unlearning and relearning, of obsessing over the smallest nuances—why a tagline works in one context but not another, why a colour shift by just a few degrees can change brand perception, why what worked yesterday may not work today.