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#theideapeople

#theideapoeple are equipped with a clear design thinking (ideology) to employ a human centric problem solving approach (practicality with principles) to create experiences (case studies) that seamlessly integrate a brand with their vision.

An idea does not come randomly, however, the process of getting to that point begins randomly more often from chaos and noise. It starts with discarding the random and weaving the story of relevance. Zero Gravity isn’t just a buzzword but the universe we create by wearing creativity gear and arming ourselves with suits of technology.

#theideapeople

#theideapoeple are equipped with a clear design thinking (ideology) to employ a human centric problem solving approach (practicality with principles) to create experiences (case studies) that seamlessly integrate a brand with their vision.

#theideapoeple are equipped with a clear design thinking (ideology) to employ a human centric problem solving approach (practicality with principles) to create experiences (case studies) that seamlessly integrate a brand with their vision.

A trusted name in the real estate industry, Goyal & Co. has reinvented the real estate landscape in Ahmedabad since 1971. Spread across 3 of the fastest growing cities, Ahmedabad, Bangalore and Mumbai, the group fosters transparency, quality, communities and experience in the most dignified manner and delivers each project as promised. The group has 200 successful projects, innovation in properties and ever-growing legacy.

They needed an agency that could uphold the sanctity of the brand yet make it relevant to a diverse group of people digitally. Thus, the communication was spread across digital media platforms while creating a digital AV commercial and branding a one-of-a-kind affordable housing project.

A nationally renowned brand in the pipes and adhesives industry, Astral Pipes have been pioneers in the piping industry, whilst their sister brand, Astral Adhesives have strived to better the current adhesive offerings in the market. The brand has been proactive in marketing and advertising with many celebrity associations like those with Salman Khan and Varun Dhawan.

The magnitude of the brand demands the need for an army of channel partners. To effectively communicate to the channel partners, consumers and the media, a customised communication plan was put in place that had a different tonality, approach and creative.

A nationally renowned brand in the pipes and adhesives industry, Astral Pipes have been pioneers in the piping industry, whilst their sister brand, Astral Adhesives have strived to better the current adhesive offerings in the market. The brand has been proactive in marketing and advertising with many celebrity associations like those with Salman Khan and Varun Dhawan.

The magnitude of the brand demands the need for an army of channel partners. To effectively communicate to the channel partners, consumers and the media, a customised communication plan was put in place that had a different tonality, approach and creative.

An innovative entrant in the FMCG industry, Snac ATac was a new-age snacking brand that had a wide range of products, that needed end to end branding and advertising, both online and offline. An infusion of unique flavours, pellets and colours, Snac ATac had a sub-brand Cornado that introduced cone-shaped pellets and flavours of the international standards.

Right from the packaging to brand storyline development to hoardings and digital media setup, Zero Gravity Communications created and executed an elaborate plan of action. Vibrant, young and enthusiastic, the brand personality successfully translated in all the communication assets, including Cornado’s modern video commercial.

WHAT DO WE
BRING ON THE TABLE?

A pool of driven individuals with multifold perspectives, united by the passion to constructively collaborate on projects to deliver the best. We don’t just market brands we actively work towards enhancing their presence and personality through various services. Want to know more about our services? Read on.

CULTURE

A place is as good as its people, and for that simple fact, ours is a downright awesome place. From the outside, we might seem dysfunctional and a disaster; but it is this apparent weakness that serves as a unique strength for the team. Not only does it inspire ideas from varied perspectives but when these ideas come together, the results are unique and holistic.

THE ZERO SPACE