ONNIRICO (Premium Luggage)
Bringing Onnirico to Life
We didn’t just launch a luggage brand; we built a real-time use-case experience.
To showcase Onnirico’s promise of quiet confidence, we produced four cinematic films under the idea: “Our Bags Speak for Themselves.” Each story was executed in split-screen storytelling to contrast journeys with and without Onnirico, letting features like silent wheels, TSA locks, and USB-C charging come alive through action, not words. The experience was amplified with ASMR-inspired unboxing, minimalist reels, and authentic travel visuals, designed to feel real, not staged.
From strategy to expression, we built the brand’s digital ecosystem, designing a seamless D2C website, curating a premium Amazon store, and creating a cohesive social media presence. Every touchpoint was carefully crafted to reflect the same elegance and effortlessness as the product itself.
Curious about what Onnirico stands for and how we shaped its logo, design language, positioning, and digital impact? Click here to explore.
