Oxpecker (Active Wear)

Oxpecker is a new-age activewear and athleisure brand for young India — blending performance, comfort, and style. Backed by three decades of apparel expertise, it inspires people to “Show Up” every day with intent and confidence.

In a market dominated by cheap local options and pricey global brands, Oxpecker aimed to bridge quality and affordability while earning credibility as a world-class Indian label.

Built on the philosophy “Show Up,” the brand celebrated consistency and everyday resilience through two pillars — Activewear for performance and Athleisure for effortless style.

Cricketer Washington Sundar embodied Oxpecker’s values, lending authenticity and cultural connect that elevated the brand’s trust.

With a strong digital presence and inspiring campaign, Oxpecker emerged not just as a brand — but as a movement encouraging young India to stay consistent and unstoppable.