Albizzia (Skincare): Brand Films

Skincare today is universal, yet not universally spoken about. Women embraced it long ago, while men are only just joining the conversation. And here’s the insight:
Most men didn’t join on their own; someone nudged them in.
With Albizzia, we set out to normalise skincare for everyone, without preaching or stereotyping. Our goal was simple: make skincare feel relatable and relevant for men.

The Insight:
Through real conversations and data, a clear pattern emerged: teens reminding dads about sunscreen, girlfriends pushing serums, and sisters gifting facewash. Men weren’t starting the skincare conversation; Women were. This influence became the foundation of our narrative.

The Idea:
4 products. 4 stories. 4 real conversations. We placed men in their natural bonding zones, bar, gym, poolside, and FIFA night, where they usually talk money, fitness, drinks, and games. We kept those conversations intact but flipped the metaphors, turning everyday bro talk into skincare talk, without ever showing the product. Each film ended with a witty visual twist: the women in their lives stepping in and saying, “Just start using skincare, yaar.”

The Execution:
A four-film series, each linked to a hero product:

• Serum | FIFA Night: Beating dark spots like a pro.
• Age Reversal Elixir | Gym: Knocking out early signs of ageing.
• Cleansing Mousse | Bar Talk: The power of foam in lifting impurities.
• SunCream | Poolside: Long-term returns redefined.

The campaign ran across Instagram, Facebook, YouTube, Meta ads, and Albizzia’s website, supported by performance creatives. We didn’t sell skincare, we sparked a cultural shift. Women initiate. Men adopt. Albizzia enables.

Results
The campaign led to a significant uplift in male engagement, encouraging both men and women to engage in open, relatable dialogue. It improved brand recall and built a memorable emotional connect rooted in humour, honesty, and everyday relationships.