2Baconil (Healthcare)

Rusan Pharma Ltd., headquartered in India, specializes in Addiction and Pain Management with advanced technology. Their flagship products, 2baconil Nicotine Transdermal Patch and Nicotine Gum are India’s preferred choices for tobacco addiction treatment, endorsed by doctors and user success stories. They wanted to establish 2baconil as a supportive companion for individuals quitting smoking, emphasizing the importance of self-empowerment and personal growth while highlighting the negative impacts of smoking on themselves and loved ones.

We took a sentimental route to show the negative repercussions of smoking on family members through our campaign ‘2gether with 2baconil’. This approach sparked a meaningful discussion about the risks family members face when someone smokes. Our goal was to capture their attention on this critical issue. To achieve this, we collaborated with renowned celebrities such as Milind Soman, Neha Dhupia, Sameera Reddy, and other influential figures. Each of them engaged in conversations about the drawbacks of smoking and how it profoundly affects not only the smoker but also the lives of those around them.

This not only initiated a conversation but also generated more than 16.9 million online impressions, garnered over 3.5 million engagements, and reached an audience of over 12.5 million people.