Finance With a Twist: How We Bought mPokket First Campaign To Life!
When you think of instant personal loans, what comes to mind? Numbers, interest rates, fine print? But what if a FinTech brand could feel like a friend; someone you trust, rely on, and turn to when you need help?
That’s the challenge we took on at ZGC when working with mPokket. More than just a loan app, mPokket is a lifeline for young professionals and small business owners. It offers instant loans up to ₹50,000 with minimal documentation and zero paperwork. But what it lacked was a strong brand voice that resonated with its audience.
Yes, people knew what mPokket did. But did they connect with it? Did they see it as their go-to financial partner rather than just another loan provider?
This is where storytelling came in.
We saw an opportunity to shift the narrative. Instead of focusing on what mPokket does, we wanted to emphasise why it matters. Because, at the end of the day, a personal loan isn’t just about borrowing money. It’s about solving real problems, unlocking opportunities, and making life easier when it matters most.
That’s where brand films became our most powerful tool. We didn’t want to create generic, scripted ads. Instead, we built four deeply relatable, real-life stories, each one reflecting a different financial struggle that mPokket could solve.
📌 A young professional facing an unexpected medical emergency
📌 A person whose phone screen broke at an unexpected time
📌 Someone arranging money for an emergency travel
📌 Building up the credit score to get better loans
Each film was designed to mirror real-life situations that mPokket’s audience faces, so when they watched, they didn’t just see an ad. They saw themselves.
And the impact didn’t stop there. mPokket’s audience isn’t limited to just one region or one language. To truly make an impact, we ensured the films reached people where they felt most at home. With these films, mPokket transformed from just a personal loan app to a brand that genuinely understands its customers. Watch the films here!
Want to see how we did it? Read the full case study here.
Want to see how we landed upon the core communication? Read the full brand strategy case study here.
At ZGC, we believe in strategic storytelling that builds brands, not just campaigns.
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