Mybyk bicycle-sharing service launches campaign
Mybyk, the bike rental and sharing app, launches the ‘Let’s Unlock’ campaign with comedian Manan Desai to introduce and explain Mybyk and its features. The startup has commissioned marketing agency Zero Gravity Communications for this campaign.
Said Arjit Soni, Founder & CEO, Mybyk: “We believe bicycles are a great way to move around for short commutes of up to 1-2 km. For long commutes, we have partnered with Smart City Ahmedabad to set up a network of Drop & Pick bicycle stations for seamless first and last-mile connectivity.”
Added Khushboo Sharma, Founder, Zero Gravity Communications: “Mybyk is not in the business of cycles; it is in the business of cycling. The brand is encouraging individuals to use cycling for their different daily commute needs. Having worked with the brand since its inception, we have an in-depth understanding of consumer behaviour.”
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