News & Views

ZGC constantly evolves with new methods and disciplines to meet the need of changing times for our clients.

India’s Economic Growth and Price-Sensitive Consumer Market

India’s economy is growing at a significant pace, but price sensitivity continues to define the market. What has really changed, however, is the way consumers—especially the younger generation—approach their buying decisions.

What Is SDC & How It Will Affect Advertising Agencies?

I overheard my team struggling to explain the Self Declaration Certificates (SDC) to a real estate client. I stepped in and explained that this is related to the Real Estate Regulatory Authority (RERA) for advertising.

How to Scaling Up An Independent Agency

Starting an independent agency is one challenge—finding your footing and holding it steady through a mix of trials and triumphs. But once that foundation is set, a new challenge emerges: expanding while staying grounded.

What’s Next for Indian Digital Advertising?

In the ever-evolving landscape of digital advertising, India is poised to witness significant advancements and opportunities. With a rapidly growing digitized population and increasing connectivity, the future of Indian digital advertising is set to unfold in a multi-media-multi-window era.

5 Insane Benefits of Video Marketing in 2024

Managing during a crisis situations

11 ways we manage during a crisis situation.

Startup : Design “the brand” at the start!

So, have you stumbled upon a unique idea that will change..

The psychology of colour in the Branding World

Colour is one of the most powerful forms of non-verbal communications. There is great diversity..

Startup Rebranding : Instagram Case Study

#instagram #rebranding Visualisation is very personal and perspective driven..

A brand that didn’t kick off !

Yet another fun #branding assignment!..

Art of Entrepreneurship

Hiring an Advertising Agency: Must Consider Points

Small is the new Big!

The business of balancing Advertising and the rest of it!

The business of balancing Advertising..

Cyber Safety: Think before you share…

The Art of Grabbing Consumer Attention

The Art of Grabbing Consumer Attention..

Why Brands We Need Stronger Checks and Balances on Digital Platforms!

Every single print ad, outdoor campaign, or...

An abundance of Digital Content: The Classic Problem of Plenty

The minute you open Instagram..

New Role Of Advertising Agencies!

Your brand, your product, or your service wasn't ready for...

UNLOCK CREATIVITY IN LOCKDOWN

Upon lockdown, most of the creative...

Dear Service Partners, what kind of Clients do you want to work with?

Last week I ran this quick poll on my LinkedIn

Skill Shifting During Pandemic!

Companies, agencies, corporates, organizations, and workforces...

How To Think About The Future In Uncertain Times!

Today the world faces a common enemy..

How Important are follow-ups?

Early in my career, while I was liaising...

Capsules Of Inspiration !

Mundane can be magic !...

Entrepreneur or Professional – Who are you?

Listening to a Ted Talk, watching Shark Tank, thinking....

Apology: Because Humans are flawed!

Human begins are flawed....

Subject Matter Expert – Who ?

Which is that moment when one becomes an authority....

Diversity: the art of thinking independently together — Malcolm Forbes

Zero Gravity Communications is a firm that prides itself..

The famous 70 hours/week work debate!

I vividly recall my initial work experience in Europe. I was stationed at our partner office in Helsinki during the harsh winter months of January and February, where

Mind Space Odyssey: Overcoming Creative Roadblocks in Orbit

Whether you are an artist, writer or marketing expert, we have all been there. The moments of a beautiful blank page staring at you when you yearn for an original creative concept and the perfect words, but you get nothing. And what is more frustrating is trying hard to push through, but every idea you get seems lame and uninspiring.