Albizzia (Premium Skincare)

In a market teeming with skincare brands and endless product promises, Albizzia had to stand out—and they did, with a game-changer: Albiquench, a revolutionary ingredient derived from Albizia bark extract. The challenge was clear: how do you launch Albizzia in a way that truly resonates, especially when targeting different age groups?

As an agency, dug deep into market research to pinpoint Albizzia’s ideal customers and build a strategy around what makes the brand unique—its science-backed approach to reviving skin. We positioned Albizzia around the idea of “Formulating Fine Skin,” focusing on the brand’s ability to deliver real results.

To ensure the launch was impactful, we combined media planning, production, and performance marketing with a strong focus on content. We initiated a testimonial drive before and during the launch, creating 4 videos for 4 products. Each film focused on one of the products and highlighted its impact within 28 days, offering authentic, personal, and relatable content tailored to different age groups.

Since its launch, it has received 30M impressions and there was a significant boost in brand visibility. Moreover, we reached an 8.2M target audience with a frequency of 3.8. 

The Albizzia launch didn’t just hit the numbers—it truly made its mark, showing that when you blend a good product with smart strategy, the results speak for themselves.

Visit Website: https://albizzia.store/