Britannia (FMCG)

Britannia wanted to launch a new product – Britannia Croissant. For that, they wanted to do a digital launch across all platforms. The objective was to create a unique platform-specific digital strategy. They wanted to create a unique positioning of ‘Don’t Dare Compare’ that creates curiosity which leads to conversation and product awareness.

We devised a digital strategy tailored to different platforms for “Don’t Dare Compare,” aiming to instantly connect customers with the idea of a croissant. Our approach involved a digital launch of Britannia Croissant, which included collaborations with Britannia’s sister brands on social media and content promotion featuring Prabhu Deva across various social media platforms.

This not only created a buzz about the brand but also generated more than 5.7 million online impressions, garnered over 30.3K engagements, and reached an audience of over 8.16 million people.