CLEAR (Water)

Clear is India’s premium bottled water company focusing on providing quality-intensive products in the market. Their goal was to get into the HoReCa segment.

We formulated a lead generation campaign that was tailored to a specific segment of the market. In this campaign, our primary focus was on hotels, cafes, and restaurants, recognizing that these businesses have distinct needs and preferences. The communication ‘Make A Clear Choice” was precisely designed to tell the audience that when it come to premium packaged drinking water Clear is the right choice. By customizing our approach in this way, we aimed to establish a more direct and effective connection with these businesses, ultimately driving leads and fostering mutually beneficial relationships.

This approach resulted in reaching a remarkable 81 lakh (8.1 million) individuals and generating a substantial 2.56 crore (25.6 million) impressions, exemplifying the campaign’s effectiveness in connecting with this crucial market segment.