GLS University

The University of New Thinking

Brand Overview

Established in 2015 in Ahmedabad, GLS University builds on the legacy of the Gujarat Law Society (founded in 1927). With a strong multidisciplinary foundation, GLS is redefining higher education for a generation that values creativity, curiosity, and culture.

Challenge

While GLS carried a 98-year legacy of credibility, it faced a perception gap, often seen as traditional within both academic and cultural contexts.

Perception Shift

Reposition GLS as The University of New Thinking, where legacy converges with new-age culture and intellectual innovation.

Endorsement

At the core of this evolution was the strategic partnership with Suryakumar Yadav (SKY) as brand ambassador. SKY embodies courage, creativity, and audacious execution, the very traits GLS seeks to nurture in its students. His 360° batting mirrors GLS’s multidisciplinary ethos, making him a powerful symbol of aspiration and relevance for youth nationwide. GLS University’s transformation reaffirms that legacy and modernity are complementary, not contradictory.