Mysto (FMCG)

Let’s dive into the story of Mysto Foods. When they approached us, they had a clear vision—they wanted to make waves, not ripples, in the FMCG bakery world. With roots in Rajkot and in-depth experience in the bakery sector, Mysto’s team wasn’t interested in playing it safe. They aimed to go pan-India, embracing digital strategies and reaching out to diverse audiences, rather than sticking to rigid, outdated strategies.

First, we conceived the name. ‘Mysto’ wasn’t just another catchy choice; it’s concise, modern, and full of youthful energy—exactly what the brand needed. And the logo? We didn’t just slap some text and add colour to pop it, we created playful imagery – a cookie-like ‘O’ paired with a curvilinear font that radiates joy and approachability. It’s fun, it’s vibrant, and it’s unmistakably Mysto.

But a brand’s identity goes beyond just a name and logo. We laid down a robust brand strategy, delving into the bakery category, eyeing the competitors, and hunting for consumer insights—especially from the younger crowd across India. This led to the brand positioning: ‘Poetry in Palette.’ And when it came to speaking to the audience, the brand communication line was crystal clear: ‘Full Feeling Hai!’ and ‘Full Feeling Chhe!’—boasting the brand’s appeal with the bang-on voice and tonality that we were looking for!

Now, on to the packaging design. We didn’t go for the safe route. We conceptualized and designed packaging for 30+ SKUs – it was a tiring pursuit – ask our designers! However, using dynamic, innovative colors that break away from traditional industry norms, this approach makes sure each product doesn’t just sit on the shelf—it stands out. The packaging not only enhances visual appeal but also reinforces Mysto Foods’ youthful and modern identity, matching the vibes with their audiences.

For the brand launch, we knew it had to be nothing but memorable. We kicked things off with a retailers’ event that featured product demos, hyping the excitement right from the start. But the launch didn’t stop there. Our Web-Dev teams brewed up a storm with the sleek website – an intuitive UI/UX design, making it as user-friendly as it is visually appealing. In the digital zone, we didn’t just post content—we crafted it and made it stand out. Our social media marketing and video advertising were designed to turn heads and engage folks across borders and platforms.

Most brands learn this the hard way – “online presence is key!”. But, our team has always taken notes – from the start we’ve focused on search engine optimization (SEO) to make sure Mysto Foods didn’t just exist – but thrived. We’ve taken care of Mysto’s short content and long content creation and how! We have ensured that the brand’s message is engaging, informative, and always on point!

The result? Mysto Foods has become much more than just another bakery brand in the plethora of bakeries. It’s now a standout choice, celebrated for quality, creativity, and the sheer joy it brings to the table.