ONNIRICO (Premium Luggage): Brand Strategy

Challenge

In a world where every luggage line calls itself “premium” and giants dominate the shelves, Onnirico needed more than just a sleek design; it needed trust, soul, and a genuine reason to exist. How do you make luggage feel like a loyal travel companion, not just another bag?

Name & Identity – Unreal, But Grounded

Onnirico, Italian for “unreal”, evokes effortless, dreamlike travel. We baked this into a clean, minimal logo and a palette of deep navy, earthy tan, and soft sunset orange, designs that subtly signal luxury, warmth and global minimalism.

Strategy – Live the Journey

Research revealed that premium travellers crave silence, simplicity, and ease, the kind that lets them focus on being, not hauling. So we framed Onnirico as a companion you can trust, quiet, functional, and beautifully discreet.

Product as Experience

Every bit of the bag speaks the brand:

• Logo placements, lining shades, zipper pulls – all intentional

• “Live the Journey” tucked inside – found, not slapped on

• 10+ curated models, each named to reflect personality and purpose

A Website that Breathes the Brand

We designed a clean D2C site with full-screen imagery, minimal copy and an engaging “Choose Your Companion” quiz. Every interaction was designed to feel intuitive and confident.

Stand out on Amazon

From A+ content and lifestyle infographics to a premium Brand Store, all are designed to tell the story quickly and build trust at a glance.

Quiet Luxury, Expressed Through Social Media

From thoughtfully styled vignettes and design-forward reels to moodboard pins and moments of material intimacy, every post brings Onnirico’s philosophy of quiet luxury to life. Designed to inspire, evoke, and build a visual world that feels as personal as it is premium.

We crafted brand films that visually narrate the essence of the brand. Click to view.

Explore more at: https://onnirico.com/