SHIVALIK FURNITURE

They say, “No one in their right mind would risk shaking up brand perception by introducing a new brand umbrella.” But we saw this as more than a risk—it was an opportunity waiting to be seized.

Shivalik Furniture isn’t just another furniture store. It’s a curator of the finest premium and sub-premium brands housed under one roof. Yet, there’s more to its story—it’s deeply rooted in the legacy of a 26-year-old real estate giant in Ahmedabad. Shivalik Furniture brought together five remarkable sub-brands: Lofy, Stanley, Sofas and More, Stanley Boutique, and Level Next. 

But the challenge was clear—how do you introduce a luxury home décor brand within this long-standing real estate legacy, without diluting either brand’s identity?

From the beginning, we knew what we wanted for Shivalik Furniture. Our mission was to establish it as a one-stop shop for bespoke design solutions. With a curated mix of premium brands and customized services, we set out to make Shivalik Furniture the place where imagination becomes reality.

We wanted to position the brand as more than just a furniture store. It’s the answer to every furnishing or interior design need, delivering with the finesse and attention to detail that our clients deserve. That’s why we landed on the tagline, “Transforming Every Space With New Possibilities.”

We knew that crafting the brand’s visual identity would be key. We put together a comprehensive brand manual to make sure everything was just right—from logo usage and placement, to how it would appear in both print and digital media.

To make an offline impact, we branded delivery vans, reaching out through Outdoor Advertising. Simultaneously, for digital, we launched personalized email and WhatsApp campaigns to engage customers directly, combined with robust Social Media Marketing strategies.

When it came time to launch, we wanted to do it right. We created exclusive invitations for the store launches and held a special meet-up for architects—getting the brand in front of key industry players and building excitement.

We also made our presence known on social media, kicking off with a set of engaging creatives that told the story of Shivalik Furniture, where luxury, creativity, and functionality come together.