Silky Silver (Jewellery)

Silky Silver from Navsari, Gujarat, came to us with a mission: transform their regional charm into a pan-India sensation. Their plan? A striking new identity and a robust online presence to match.

Our journey began with a comprehensive overhaul of the brand. We swapped the traditional boring look for something fresh and sophisticated, capturing the brand’s essence with a modern twist that exudes elegance and approachability.

Naming over 140 products was no small feat—it was a meticulous process of Product Nomenclature, where every name had to resonate with the brand’s promise of quality and craftsmanship. We dove deep into market research, competitor analysis, and consumer insights and refined Silky Silver’s Brand Positioning to ‘Love is in the Detail’ owing to their emphasis on their specialisation in the intricacy of design.

Next up was the Photoshoot. Our Production Design team staged the jewellery in a chic, eye-catching way, featuring models and hand props against stylish backgrounds to highlight the intricate details and allure of each piece.

Getting Silky Silver onto Digital Platforms was the plan – no really, ‘The Plan!’. We set them up on major e-commerce sites and crafted a Website Design, and Website Content that’s as meaningful as their jewellery itself, ensuring a seamless shopping experience.

The grand finale was the Digital Brand Launch Strategy. We orchestrated a smartly teasing and engaging campaign across their social media and website, creating buzz and ensuring Silky Silver made a striking debut. The result? A brand that’s now captivating hearts across India with its unique blend of affordability and sophistication.

Explore more at: https://silkysilver.in/