The Clean Edit (Skincare)

In a world where skincare often feels complicated and exclusive, The Clean Edit was created to make it simple, inclusive, and effective, a brand with something for every skin, every concern, and every routine. Built on a simple yet strong belief: skincare should work with your skin’s microbiome for healthier skin.

Our role began right at inception, from nomenclature and logo design to packaging, positioning, and complete brand strategy. Every touchpoint was strategized to reflect a brand that’s clean, credible, and consciously modern, rooted in simple skincare and personal touch skincare for all.

Our vision was to simplify skincare for the next generation of consumers who seek results without the clutter. We wanted The Clean Edit to feel like a breath of fresh air, honest, functional, and grounded in science. Through creative storytelling for beauty brands and design thinking in beauty branding, we shaped an identity that reflects both innovation and authenticity.

We positioned The Clean Edit as a next-gen skincare brand that merges biotech innovation with the credibility of clean formulations. The core promise was simple: For Skin That Feels Free, representing skincare that strengthens rather than strips, supports rather than overwhelms, thoughtfully created for skincare for Indian skin and minimalist skincare routines that actually work.

Once the positioning was established, we built a cohesive visual identity that mirrored this thought. The logo and packaging were kept minimal, with clean typography and clinical balance that communicated transparency and trust, a fine example of Zero Gravity Communications visual identity design and minimalist logo and packaging design in India.
Our strategy focused on establishing The Clean Edit as a barrier-first, inclusive skincare brand for Indian skin and climate. We developed a communication system that educated consumers about barrier repair, hydration, and skin minimalism, redefining what clean skincare truly means in an affordable skincare India market context.

Through deep research, we identified The Clean Edit’s opportunity to lead the clean skincare space by merging efficacy with ethics and simplifying beauty for modern consumers. We aimed to launch the brand as a trusted voice in conscious skincare, highlighting how Zero Gravity Communications built The Clean Edit, educating, engaging, and empowering through real routines, honest conversations, and science-backed simplicity.

Expanding seamlessly into The Clean Edit’s website and marketplace presence, we created an integrated ecosystem of clarity, trust, and care, showcasing clean edit branding by Zero Gravity, where building a credible skincare brand in India becomes a balance of science, emotion, and design.

The Clean Edit stands today as a modern skincare brand that celebrates simplicity and substance, where innovation meets integrity, and where clean is more than a claim, it’s a commitment.