Vadilal (Icecream)

Summer is the most exciting time for the ice cream industry when demand surges sharply. And the subsiding of Coronavirus cases gave a fillip to offline marketing campaigns making it an ideal time to make the most of the season!

This is when we chose to don our creative hats. We conceptualized and designed an exclusive creative OOH campaign for Vadilal’s newly launched and existing range of delightful ice creams with the goal of generating maximum ROI through design and positioning.

Vivid pop-out banners depicting ice creams in an absolutely drool-worthy fashion became a visual treat and generated a good brand recall during the day and at night. The campaign brought out the delectable flavours of Vadilal in a dazzling, visually appealing manner.

500+ hoardings were put up in strategic locations to attract maximum footfall in the primary markets for the brand – Gujarat, Rajasthan, Uttar Pradesh and Madhya Pradesh. Nevertheless, Ahmedabad, the brand’s home ground, remained the unique focus of this campaign.