ZGC March: A Month Of New Launches
March— the month of closures. You probably tallied your books, documented reports, reconciled accounts, and now are reflecting on the past quarter. It’s a month of wrapping up, of looking back before moving ahead.
But what if, instead of closing, you opened?
At Zero Gravity Communications, that’s exactly what we did! While others were mapping numbers, we were busy launching. Not one, not two, but three distinct brands.
We opened to new ideas, new possibilities, and new brands. Here’s how we turned the month of financial endings into a season of beginning:
From Vision to Reality: The Art of Brand Building
Launching a brand isn’t just about picking a name and designing a logo—it’s about strategy, storytelling, and market positioning.
Each brand we helped bring to life in March had its own unique challenge. Whether it was uniting multiple founders under one vision, reviving a legacy, or redefining an industry norm, the process required a deep understanding of what makes brands succeed.
A great brand doesn’t just exist; it stands for something. It answers a need, fills a gap, and creates an emotional connection with its audience. Our approach was clear: structure the brand, refine its messaging, and ensure it was built to thrive in a competitive landscape.
Onnirico: Uniting Nine Minds into One Vision
Bringing a brand to life is challenging. Bringing it to life with nine founders, each with their ideas, opinions, and creative vision? That’s a real challenge.
Onnirico, a premium travel bag and suitcase brand, was the brainchild of nine passionate individuals who wanted to redefine the way people travel. Aligning diverse ideas into a singular, compelling narrative was critical.
We began by exploring their aspirations, motivations, and expectations for Onnirico. Through multiple strategy sessions, we identified the core values that all nine founders aligned with: extraordinary travel with stylish and durable gear.
From there, we built a strong brand foundation with a suited nomenclature, brand positioning, visual identity and messaging.
‘Onnirico’ finds its root in Italian, translating to ‘dreamlike and surreal’. It is that magical space where reality blends with imagination. Think of unplanned trips turning into best memories, moments when everyday life suddenly feels a bit extraordinary.
It’s exactly what we want the brand to represent – the magic that happens when you dare to explore.
Dadaz: A Legacy, Reinvented
How do you modernise a heritage brand without losing its authenticity? Dadaz, built on the wisdom of renowned dermatologist Dr C.F. Shah (‘Dada’), is now being taken forward by the third generation.
The brand needed a fresh identity while staying true to its legacy of trust and efficacy. We redefined its positioning, creating a clear structure for its sub-brands while introducing a new category—100% herbal sore throat remedies.
By blending tradition with modern science, we ensured that Dadaz spoke to both loyal customers and a new generation looking for natural wellness solutions.
With a fresh brand positioning, product positioning, brand website and e-commerce launch, Dadaz was launched as a brand that maintained its roots while carving a distinct space in the herbal wellness industry.
Zauv: Redefining Gold for Everyday
Gold jewellery is often reserved for special occasions. Zauv set out to change that—making gold a part of every day, every milestone.
We positioned Zauv not just as a jewellery brand, but as a creator of ‘Mementos for Life.’ Every piece was designed to be more than an accessory—it was a keepsake, a reminder of personal milestones, achievements, and connections.
Crafted in 9K gold, Zauv’s designs blend elegance with modernity, making them perfect for daily wear while carrying the emotional weight of something truly special.
The outcome was a fresh, accessible jewellery brand that makes gold a part of everyday storytelling—turning jewellery into lasting memories, not just possessions.
Closing Books, Opening Brands
Brand-building isn’t about grand gestures—it’s about precision, strategy, and storytelling. While others wrapped up their quarter, we helped brands step into their future. Because true growth isn’t about closing chapters—it’s about writing new ones.
Got an idea brewing? Let’s bring it to life.
Read More Articles :
